Tree Hut Turns Up the Volume with New Bodycare Collection with Lollapalooza

Tree Hut is turning up the volume with a new partnership with Lollapalooza in Chicago as an official sponsor of the music festival as it returns to Grant Park today, Aug. 1 through Aug. 4.

Throughout the four-day show, Tree Hut’s Self-Care Studio will be on-site at Lollapalooza with a “Remix Your Self-Care” experience where festivalgoers can check out the 22-year-old brand’s popular body care offerings – including its newest limited-edition fall scents, Pumpkin Pop and Cherry Rave.

For its first foray into the festival world, Tree Hut will give Lollapalooza attendees an immersive experience where they can come into a 360-booth setup that mimics a classic spinning record player. Festivalgoers can enter the space and interact with the brand, while experiencing Tree Hut body washes, scrubs, butter, lotions, body/shave oils, serums and fragrance mists. To give guests a body glow-up for the festival, Tree Hut is offering arm marbling at its booth space, where festivalgoers can get colorful and vibrant streaks to show off their unique style, the brand says.

“We are thrilled to partner with the powerhouse music festival, Lollapalooza, and bring Tree Hut to life for music fans, capturing the upbeat energy of the event and offering an immersive look into our top hits and newest launches,” said Associate Director of Marketing & Creative Development, Hazel Smith. “For so many of our brand loyalists, music is a form of self-care that goes hand in hand with their daily body care – from singing in the shower to making the perfect ‘get ready’ playlist – which was a huge inspiration for our new limited-edition Fall collection that will remix our consumers’ routines.”

Essie Partnership

To round out the fall launch hype, Tree Hut is collaborating with popular nail care brand, Essie. Combining Tree Hut’s cherry rave and pumpkin pop body care lines and bold nail colors from Essie. Tree Hut x Essie is available this August in Ulta.

The brand’s new fall scents will be available in early August online and in-store at Target, Ulta and Walmart.