Walgreens Launches Private Label Skincare Line

Walgreens launched an in-house skincare line called Walgreens Premium Skin Care. The retailer maintains each formula is comparable to best-selling products on the market. Each product in the nine-item collection retails for less than $23. Prices range from $8.99 for Azelaic Acid Suspension 10% cream to $22.99 for a Body Bum Cream. Other products in the line include Hydrating Lip Mask, Moisturizing Facial Cream and Super Invisible SPF 40. Walgreens maintains the collection mimics some of the beauty industry’s best-sellers, like The Ordinary’s Azelaic Acid 10% Suspension Brightening Cream and Sol de Janeiro’s Bum Bum Cream.

“As we sharpen our focus in areas such as women’s health and beauty, our new premium skincare line is a game-changer for those who crave luxury but are mindful of their budget,” said Heather Hughes, group vice president and general merchandise manager for health and beauty at Walgreens. “Compared to the current price of similar premium skin care products listed on brand websites, the online prices of our new Walgreens premium skin care products are at least 50% less expensive, making high-quality skin care more accessible. It’s our way of delivering personalized solutions that don’t break the bank and we invite our customers to see for themselves.”

According to Hughes, the collection is a game-changer for budget-conscious consumers seeking luxury products. Walgreens says it will expand the line in the months ahead.

For now, the line includes:

• Gentle Cleanser ($10.49): Designed to remove makeup, SPF and excess oils without drying the skin. Walgreens calls it comparable to Youth to the People Superfood Gentle Antioxidant Cleanser. 
• Glycolic Acid Purifying Cleanser ($12.99): Combines gentle cleansing with exfoliation and hydration. It conditions and softens skin, while helping smooth skin texture. Walgreens calls it comparable to SkinCeuticals Purifying Cleanser. 
• 2% BHA Liquid Exfoliant ($11.99): Formulated to unclog and reduce the appearance of pores. Walgreens calls it comparable to Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant. 
• Azelaic Acid Suspension 10% ($8.99): Formulated to improve skin radiance and minimize the look of uneven skin tone. Walgreens calls is comparable to The Ordinary Azelaic Acid Suspension Brightening Cream. 
• Moisturizing Facial Cream ($12.99): Designed to leave skin softer and smoother, providing immediate improvements to skin dryness and 24 hours of lightweight hydration. Walgreens calls it comparable to Kiehl’s Ultra Facial Cream.
• Super Invisible SPF40 ($14.99): An antioxidant-rich weightless sunscreen that provides UVA/UVB protection without leaving any white cast. Walgreens calls it comparable to Supergoop! Unseen Sunscreen SPF40. 
• Hydrating Lip Mask ($9.99): Designed with a nourishing formula, this lip mask helps to hydrate and lock in moisture. Walgreens calls it comparable to Laneige Lip Sleeping Mask. 
• Watermelon AHA Mask ($18.99): Designed to help skin look visibly brighter and plumper. Walgreens calls it comparable to Glow Recipe Watermelon Glow AHA Night Treatment.
• Body Butter Firming Cream ($22.99): Formulated as a fast-absorbing, ultra-nourishing, skin-softening cream helps to smooth and visibly tighten the appearance of skin.

Plus, the includes four serums, each priced at $5.99:

• Collagen Serum: Designed to boost skin’s hydration, this collagen serum helps skin feel plumper, moisturized & youthful.
• Hyaluronic Acid Serum: Draws moisture into the skin for deeper hydration and reinforces the protective skin barrier.
• Vitamin C Serum: Helps skin look brighter, smoother, and refreshed.
• Niacinamide Serum: Helps reduce excess oil and signs of redness.