Yann Musquin To Lead LVMH Fragrance Brands

Yann Musquin has been appointed managing director of LVMH Fragrance Brands, effective Aug. 3.

He succeeds Romain Spitzer, who is leaving the group after a decade.

Reporting to Véronique Courtois, chair and chief executive officer of Parfums Christian Dior and the group’s beauty division, Musquin will strengthen the appeal of Givenchy Parfums and Kenzo Parfums.

“I had the opportunity to work closely with Yann on fragrance development at Parfums Christian Dior,” said Courtois. “I am convinced that his remarkable expertise in fragrances and the world of beauty, his commitment to excellence, and his creative vision will help to enhance the desirability of our maisons, Givenchy Parfums and Kenzo Parfums. Yann has all the qualities needed to continue developing our portfolio with ambition and success.”

In his new role, Musquin will define the strategic vision for the LVMH Fragrance Brands division and will be responsible for expanding the portfolio with new expressions across the fragrance and beauty segments. The group’s perfumes and cosmetics division includes Guerlain, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, and Fenty Beauty by Rihanna, as well as Maison Francis Kurkdjian and Officine Universelle Buly.

Tenures at L’Oréal, Christian Dior and Beyond

Musquin began his career at L’Oréal in 2004, before joining Parfums Christian Dior four years later. As international marketing director for Fragrances in 2013, he oversaw the creation of the Sauvage fragrance, as well as the development of Miss Dior and La Collection Privée Christian Dior. He joined Louis Vuitton as director of Fragrances and Beauty in 2021. In this capacity, he drove the acceleration of its fragrance business and the launch of the brand’s make-up category. He then joined Givenchy in 2024 as brand director of Givenchy Fragrances and Beauty.