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Allows customers to virtually try before they buy.
August 9, 2019
By: Charlie Sternberg
Associate Editor
Younique, a direct sales company with a social media-based business model, has launched the Younique Beauty Guide: the brand's first try-on tool that bridges the gap between an online and on-site shopping experience. The tool utilizes state-of-the-art facial analysis to allow the user to virtually try on cosmetic products before they purchase them. This technology allows consumers to try before they buy and answer the age-old question, “Will this look good on me?” It will also serve as a diagnostic tool for each Younique presenter in recommending the right products and product shades for their loyal customer base, thereby increasing overall consumer satisfaction. “Since the very beginning, Younique has always been a brand at the forefront of technology,” said Younique Co-founder and chief visionary officer Melanie Huscroft. “We are so excited to revolutionize the industry again with the Younique Beauty Guide—our new augmented reality tool—that is globally seamless and leverages innovation to further our mission that transcends borders, cultures, languages and ultimately affects the mainstream perception of both inner and outer beauty. We believe every woman is unique, and with our new tool we can now help our Younique presenters and consumers discover what makes them feel the most beautiful.” The Younique Beauty Guide allows the user the freedom to virtually try on shades from seven different cosmetic categories including Foundation, Blusher, Mascara, Brow Liner, Eyeliner, Eyeshadow and Lip, and can be accessed online through both a mobile and desktop experience. This web-based app will be pre-loaded with Younique's up and coming product launches, allowing Younique presenters and consumers the opportunity to discover their favorite products and shades prior to their launch. This includes the upcoming Moodstruck Pressed Shadow collection launching September 1, 2019. The Younique Beauty Guide will launch exclusively on August 9, 2019, and will be available online to Younique's worldwide sales network of Younique presenters and consumers in over 13 countries at www.youniqueproducts.com.
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