The naturally-derived, clinically-tested formulas, which include a 2-in-1 wash and shampoo cleansing gel, were made with input from more than 200 parents.
The brand encourages summer adventurers to share their escapades on social media while applying their favorite after-sun products for a chance to win prizes.
Formulation pulls a wider array of impurities out of the hair including heavy metals, chlorine and pollutants, and is complemented by bond building technology.