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LVMH Buys Majority of Fresh

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By: TOM BRANNA

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LVMH is on a buying spree. Seven months after acquiring Urban Decay, its fourth U.S. beauty acquisition, LVMH acquired a majority stake in Fresh, a Boston-based beauty firm. Terms of the deal were not disclosed. In a statement, LVMH said “The creative spirit of the Fresh management team, combined with LVMH’s research and development capabilities and international network, will use the universal appeal of the Fresh concept as a starting point from which to transform the company into one of the fastest-growing beauty firms in the coming years.”

In recent years LVMH has acquired Bliss, Hard Candy and Benefit. At a recent meeting with analysts, the LVMH said each of those beauty brands has registered sales growth of about 90% in the first half of 2000, year on year.

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