Parlux Fragrances, Inc. announced today that the Board of Directors of The Fragrance Foundation have chosen Paris Hilton as their celebrity of the year. Ms. Hilton has agreed to accept this award, the first of its kind, on May in New York City at the Foundation’s Annual FiFi Awards.

Neil Katz, chairman and chief executive officer of Parlux, said, “We are extremely pleased that Paris has been selected for this initial prestigious award. Parlux has recently renewed its fragrance license with Ms. Hilton for an additional five-year period and we look forward to the continued success of this brand.”