02.10.10
Gillette will make its New York Fashion Weekrunway debut tomorrow in a creative partnership with menswear collection Duckie Brown.
Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway in Bryant Park with a shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm.
"Gillette is the perfect partner for Duckie Brown; both brands are about quality, comfort, performance and the modern man, whether in our seasonal designs or Gillette's Fusion Power MVP razor and grooming products," said Daniel Silver, who with Steven Cox, designs Duckie Brown.
As part of the partnership, Gillette will contribute $200 to the Children's Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown's after party.
Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition "Duckie Brown + Gillette" branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.
Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway in Bryant Park with a shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm.
"Gillette is the perfect partner for Duckie Brown; both brands are about quality, comfort, performance and the modern man, whether in our seasonal designs or Gillette's Fusion Power MVP razor and grooming products," said Daniel Silver, who with Steven Cox, designs Duckie Brown.
As part of the partnership, Gillette will contribute $200 to the Children's Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown's after party.
Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition "Duckie Brown + Gillette" branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.