09.17.10
Clorox has rolled out new Liquid-Plumr Penetrex Gel, a specially formulated clog remover that works in just seven minutes.
Penetrex gel has two powerful liquids that activate on contact to help clear out fully clogged drains. The patented formula clings to clogs and pipe walls, ensuring maximum adhesion and penetration to power through the build up of hair—the primary cause of many clogs.
The company is also celebrate “big hair” with the Facebook Big Locks Rock! Photo Contest. Consumers can win a trip for four to Los Angeles for A-list hair treatments by celebrity stylist Luke O'Connor of Lukaro Salon in Beverly Hills, by submitting a photo of their big hairdos—past or present - along with a photo caption (100 words or less) on how they powered through a hairy situation. A judging panel will select 20 finalists and the public will vote for the winner. Three runners-up will each receive $1,000, and three other entrants will win other prizes. Entries must be received by Dece. 15.
Penetrex( Gel comes in a 17-oz. bottle for a suggested retail price of $3.92