06.15.11
P&G Beauty & Grooming has rolled out My Beauty Adviser, new application for the iPhone and Android mobile platforms that encompasses Clairol, CoverGirl, Olay and Pantene.
Developed by Densebrain, Inc., My Beauty Adviser is reported to have a user-friendly interface to improve consumers' shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine, according to P&G.
"Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," says Kevin Hochman, marketing director for Olay, Secret and Venus. "That's why we created My Beauty Adviser—to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."
Jonathan Glanz, founder of Densebrain, Inc., calls the app a “deprature from the classic branded content feed.” He said it provides “truly relevant information to consumers in an easy to consume way that really connects with their needs.”
Specifically, a browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.
Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search. Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.
In addition, My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual's needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products.
Lastly, My Beauty Adviser Magazine will serve as an educational tool that offers access to exclusive content from top beauty reporters and bloggers. It will be updated monthly, according to P&G.
Developed by Densebrain, Inc., My Beauty Adviser is reported to have a user-friendly interface to improve consumers' shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine, according to P&G.
"Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," says Kevin Hochman, marketing director for Olay, Secret and Venus. "That's why we created My Beauty Adviser—to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."
Jonathan Glanz, founder of Densebrain, Inc., calls the app a “deprature from the classic branded content feed.” He said it provides “truly relevant information to consumers in an easy to consume way that really connects with their needs.”
Specifically, a browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.
Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search. Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.
In addition, My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual's needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products.
Lastly, My Beauty Adviser Magazine will serve as an educational tool that offers access to exclusive content from top beauty reporters and bloggers. It will be updated monthly, according to P&G.