07.01.11
TPR Holdings has acquired Freeze 24•7 skin care brand for an undisclosed amount. Freeze 24•7 uses Age-Less technology, a complex of ingredients including gamma aminobutyric acid. GABA, when used in combination with other key ingredients, produces a visible reduction in the appearance of fine lines and wrinkles, according to TPR.
"The Freeze 24•7 brand has strong worldwide potential. It has proven sell-through and excellent brand awareness in the prestige distribution channel," said Brian Robinson, president, TPR. "We plan on increasing innovation, expanding online presence and sharpening in-store execution efforts."
More info: TPR Holdings, www.tprholdings.com
"The Freeze 24•7 brand has strong worldwide potential. It has proven sell-through and excellent brand awareness in the prestige distribution channel," said Brian Robinson, president, TPR. "We plan on increasing innovation, expanding online presence and sharpening in-store execution efforts."
More info: TPR Holdings, www.tprholdings.com