07.07.11
Johnson & Johnson has entered into an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil, becoming the eighth and final FIFA World Cup Sponsor.
With this sponsorship, Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across its businesses, including its consumer products, which include oral, sun, skin and wound care products.
In addition, J&J will receive exclusive global marketing rights related to the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup.
"The FIFA World Cup unites people of all cultures, ages and socioeconomic levels like no other event, and we're excited to tap into this passion and reach to further impact health and wellness around the world," said Brian Perkins, corporate VP, corporate affairs, Johnson & Johnson. "Through this sponsorship, the company will be able to reach new professionals and consumers and deepen our commitment and connection to the people and communities we serve."
With this sponsorship, Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across its businesses, including its consumer products, which include oral, sun, skin and wound care products.
In addition, J&J will receive exclusive global marketing rights related to the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup.
"The FIFA World Cup unites people of all cultures, ages and socioeconomic levels like no other event, and we're excited to tap into this passion and reach to further impact health and wellness around the world," said Brian Perkins, corporate VP, corporate affairs, Johnson & Johnson. "Through this sponsorship, the company will be able to reach new professionals and consumers and deepen our commitment and connection to the people and communities we serve."