07.11.11
Braun, part of P&G Beauty and Grooming, is bringing the Braun Satin Hair brush to the US.
The brush, which combines Braun’s Active Ion Technology with its seamless bristle technology, has been a huge success in Europe, according to John Doherty, North America Braun business leader.
"Braun remains committed to providing consumers with healthy hairstyling options. We're pleased to be able to meet this consumer need in both the US and Globally," he said.
The active ion technology was designed to instantly deliver visibly more shine and smoothness to hair with every brush stroke. The brush's uniquely designed jet delivers a stream of Active Ions to the hair to instantly restore irresistible shine, and tame frizz and flyaways for touchable smoothness.
Seamless Bristle Technology is designed for anti-damage brushing; a super smooth surface glides gently and effortlessly through hair to prevent breakage and damage to the scalp.
Braun will debut the battery operated and portable brush on QVC tomorrow for $65.