• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Full Bloom

    All Inclusive

    Make It Yours

    The Making of a Beauty Entrepreneur

    A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Blends AR and Real Products at Retail

    Milk Rolls Out CBD-Enhanced Mascara

    Sephora Adds Volition To Roster

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    New Regulations for Nail Salons
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Johnson & Johnson

    24. Yankee Candle

    46. Herbalife

    The Top 50 Report

    6. Johnson & Johnson
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    ACI Meets the Chemists of Tomorrow...Today

    LAPD Seizes Contaminated, Counterfeit Cosmetics

    Silab Celebrates 10 Years in China

    A Gentle Approach to Acne

    #superherobeauty from Grant Industries
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Blends AR and Real Products at Retail

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    From Amsterdam to New Amsterdam

    BET and Beautycon Launch Beauty-Focused Content

    Colgate and Phelps Continue Water Conservation Program
    Lab Equipment
    Mixing
    Packaging
    Testing

    Overnight Labels Unveils Updated Website

    Eliminating the Idea of 'Waste'

    Hallu Puts New Spin on Bath Bomb

    A Pure Pair of Pampers?

    Cosmetic Must-Haves from Qosmedix
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    Corporate Capabilities
    International Buyers Guide Companies
    Sun Chemical

    Jeen International

    Vertellus

    Lipotec USA, Inc.

    JP Packaging LLC
    Brand Building Seminar
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
      • Corporate Capabilities
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Anti-Aging Conference
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Top Companies Report

    The International Top 30 Report

    Strong Brands Equal Success

    Christine Esposito, Associate Editor08.04.08
    You’re only as strong as your brands. And, having a smart brand strategy is vital for any consumer goods company, especially for those fighting for shelf space and market share in the highly competitive household and personal products industry.
       
    From everyday staples like deodorant to luxury fragrances, a brand can signify value, it can signify quality and it can signify stature—which is proving especially important in markets outside the U.S. and Europe where income levels are on the rise and greater choice can be found on store shelves.
       
    Throughout this year’s International Top 30 article, you can find examples of how savvy brand strategy has led to success today and—as our Top 30 companies see it—growth tomorrow.  A keen focus on key brands has helped propel many of the companies we profile on the following pages. Through R&D and marketing investment, companies are nurturing their most-recognized (and coveted) brands. For some, that means a formulation change that enables a 100-year-old detergent brand to keep pace with environmental/energy concerns. While for others, it might require tweaking a product’s fragrance or positioning to be more attractive to a local market.
       
    But success doesn’t always mean cultivating brands. Sometimes it’s about cutting them loose. If a brand isn’t pulling its weight, or doesn’t exhibit true global potential in today’s marketplace, it is often cast aside by management, put up for sale or set adrift in the marketing department with little to no support. With fuel and raw materials costs rising, money and manpower can’t be wasted on underperformers.
       
    Still, some see value in these wayward brands. Lornamead, which ranks No. 28 in this year’s report, has built a sizeable business by acquiring orphaned brands, proving that one company’s “trash” can be another company’s treasure.
       
    Unilever ranks at the top our list once again, with sales of more than $25 billion in 2007. But L’Oréal is closing the gap at $23.3 billion. (The two might even flip positions next year if Unilever sheds its U.S. detergent operations and L’Oréal finds success with its newly acquired luxury cosmetics and fragrances.) The remaining firms in the top 10 include Henkel, Kao, Reckitt Benckiser, Beiersdorf, Shiseido, LVMH, Lion and Chanel.
       
    We hope you enjoy this year’s International Top 30 Report. As always, we welcome your comments and suggestions.

    Christine Esposito
    Associate Editor
    christine@rodpub.com


    The International Top 30


     
    1. Unilever United Kingdom $25.48 billion
    2. L’Oréal France $23.3 billion
    3. Henkel Germany $9.75 billion
    4. Kao Japan $9.6 billion
    5. Reckitt Benckiser United Kingdom $9.42 billion
     
    6. Beiersdorf Germany $6.38 billion
    7. Shiseido Japan $6.35 billion
    8. LVMH France $3.74 billion
    9. Lion Japan $2.65 billion
    10. Chanel France $2.5 billion
     
    11. Yves Rocher France $2.41 billion
    12. Natura Brazil $2.2 billion
    13. GlaxoSmithKline United Kingdom $2.1 billion
    14. AmorePacific Korea $1.78 billion
    15. Kosé Japan $1.58 billion
     
    16. Clarins France $1.38 billion
    17. Oriflame Sweden $1.37 billion
    18. LG Korea $1.26 billion
    19. Puig Spain $1.21 billion
    20. Pierre Fabre France $1.0 billion
     
    21. YSL Beauté The Netherlands $889 million
    22. Pola Japan $878 million
    23. PZ Cussons United Kingdom $828 million
    24. The Bolton Group The Netherlands $739 million
    25. Sunstar Japan $637 million
     
    26. The Colomer Group Spain $598 million
    27. Mandom Japan $556 million
    28. Lornamead United Kingdom $537 million
    29. Menard Japan $521 million
    30. Fancl Japan $430 million
    Related Searches
    • deodorant
    • personal products
    • household
    • companies

    Related Top Companies Report

    • The International Top 30

      The International Top 30

      There were some stumbles in 2016, no one’s denying that. But if the global household and personal products industry is to get growing again, much of the gains will come from emerging markets. According to Euromonitor International, global sales…
      08.01.17

    • 30. Lush

      30. Lush

      United Kingdom www.lush.com Sales: $720 million Key Personnel: Mark Constantine, co-founder and co-chief executive officer; Andrew Gerrie, co-founder and co-chief executive officer; Mark Wolverton, chief executive, Lush North America and presi…
      07.31.17

    • 29. Dabur

      29. Dabur

      India www.dabur.comhttp://www.dabur.com Sales: $726 million Key Personnel: Anand Burman, chairman; Amit Burman, vice chairman; Sunil Duggal, chief executive officer. Major Products: Skin care—Gulabari and Dermoviva cleansers, creams,…
      07.31.17


    • 28. Godrej

      28. Godrej

      India www.godrejcp.com Sales: $745 million Key Personnel: Nisaba Godrej, executive chairperson; Vivek Gambhir managing director and chief executive officer; Naveen Gupta, business head, Indonesia and Middle East; Omar Momin, head, mergers and…
      07.31.17

    • 27. Sisley

      27. Sisley

      France www.sisley.fr Sales: $794 million Key Personnel: Hubert d’Ornano, co-founder and chairman; Isabelle d’Ornano, co-founder and vice president; Philippe d’Ornano, president; Christine d’Ornano, assistant general man…
      07.31.17

    • 26. Shanghai Jahwa

      26. Shanghai Jahwa

      China www.jahwa.com.cn Sales: $801 million Key Personnel: Zhang Dongfang, chairman, president and chief executive officer; Ye Weimin, deputy general manager and general manager of mass consumption business division; Huang Zhen, deputy general…
      07.31.17


    • 25. Euroitalia

      25. Euroitalia

      Italy www.euroitalia.it Sales: $880 million Key Personnel: Giovanni Sgariboldi, founder; Davide Sgariboldi, director general; Andrea Sgariboldi, director general; Matteo Sgariboldi, director general; Jeremy Scott, creative director. Major P…
      07.31.17

    • 22. Pierre Fabre

      22. Pierre Fabre

      France www.pierre-fabre.com Sales: $1.3 billion Key Personnel: Pierre-Yves Revol, chairman of the Pierre Fabre Foundation; Bertrand Parmentier, group chief executive officer; Eric Ducournau, chief executive officer, dermo-cosmetics; Fré…
      07.31.17

    • 24. Belcorp

      24. Belcorp

      Peru www.belcorp.biz Sales: $1.1 billion Key Personnel: Eduardo Belmont, founder and chief executive officer; Gisele Remy, chief financial officer. Major Products: L’Bel, Ésika and Cyzone cosmetics and personal care products.…
      07.31.17


    • 22. Oriflame

      22. Oriflame

      Sweden www.oriflame.com Sales: $1.3 billion Key Personnel: Magnus Brännström, chief executive officer and president; Jesper Martinsson, senior vice president and head of commercial division and deputy chief executive officer; Gabriel…
      07.31.17

    • 20. L’Occitane

      20. L’Occitane

      France www.loccitane.com Sales: $1.4 billion Key Personnel: Reinold Geiger, executive director, chairman and chief executive officer; André Hoffman, executive director, vice chairman and managing director; Domenico Trizio, executive dir…
      07.31.17

    • 21. Boticario Group

      21. Boticario Group

      Brazil www.boticario.com.br Sales: $1.39 billion Key Personnel: Artur Grynbaum, chief executive officer; Miguel Krigsner, founder and administrative council president; Fernando Modé, corporate vice president; André Farber, vice p…
      07.31.17

    • 19. Clarins

      19. Clarins

      France www.clarins.com Sales: $1.7 billion Key Personnel: Christian Courtin-Clarins, president, supervisory board; Dr. Olivier Courtin-Clarins, managing director; Jonathan Zrihen, chief executive officer. Major Products: Clarins—Tonic…
      07.31.17

    • 18. Puig

      18. Puig

      Spain www.puig.com Sales: $1.8 billion Key Personnel: Marc Puig Guasch, chairman, chief executive officer and president of Puig Prestige Division at Puig Beauty & Fashion Group, S.L; Manuel Puig Rocha, vice chairman; José Manuel Alb…
      07.31.17

    • 17. groupe Rocher

      17. groupe Rocher

      France www.groupe-yvesrocher.com Sales: $1.85 billion Key Personnel: Bris Rocher, chairman and chief executive officer; Yann-Eitenne Le Gall, deputy chief executive officer, human resources, communication and organization. Major Products: Y…
      07.31.17

    Breaking News
    • Coty Blends AR and Real Products at Retail
    • Milk Rolls Out CBD-Enhanced Mascara
    • BASF Drives Sustainable Palm
    • Sephora Adds Volition To Roster
    • Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • The Power of Bio-Inspiration
    • In Full Bloom
    • All Inclusive
    • Make It Yours
    • The Making of a Beauty Entrepreneur
    • A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.