08.16.11
PureSuasion, Inc., developer of Cilea Lash eyelash growth treatment, has inked a long-term sales distribution deal with Zyloware Eyewear, a supplier of eyewear and eyewear accessories. Under the agreement, Zyloware, will act as the exclusive distributor of Cilea Lash to the entire optical and eyeglass industry.
“This deal is a milestone for PureSuasion because it gives us access to a huge segment of the market that’s considering glasses and the appearance of their eyes and eyewear,” said Byron Dennis, PureSuasion’s vice president of business development. “Zyloware offers exquisite styles that women adore, many of whom would also love Cilea Lash and how it would make them look in their new glasses.”
Cilea Lash, introduced in 2009, is backed by Vicki Gunvalson, of Bravo TV’s The Real Housewives of Orange County, who serves as brand ambassador and vice president of product development for PureSuasion.
The oldest, family-owned and operated eyeglass frame supplier in the US,Zyloware’s brands include Gloria Vanderbilt Eyewear, Sophia Loren Eyewear, Via Spiga Eyewear, Natori Eyewear and Daisy Fuentes Eyewear.
“We know our customers, their likes and wants and we believe that Cilea Lash is a product that will touch a cord with many of them,” said James Shyer, Zyloware’s chief operating officer. “The eyewear we offer enhances the inherent beauty of our female customers, much like Cilea Lash, making it a good fit for us.”