07.01.16
Provo, UT
801.345.1000
www.nuskin.com
Sales: $1.3 billion. Corporate sales: $2.2 billion.
Key Personnel: Truman Hunt, president and chief executive officer; Joseph Y. Chang PhD, chief scientific officer and executive vice president, product development; Scott E. Schwerdt, president, Americas region; Ritch N. Wood, chief financial officer; D. Matthew Dorney, vice president, general counsel and secretary; Ryan Napierski, president, global sales and operations.
Major Products: AgeLOC and Epoch skin care products.
Comments: As China goes, so goes Nu Skin. A couple of years ago, the company became embroiled in a dispute with the Chinese government over charges that it operated a pyramid scheme. More recently, Nu Skin has suffered from declining sales and fewer distributors. As a result corporate and personal care sales both fell more than 12% last year. AgeLOC skin care products accounted for 25% of total revenue and 41% of Nu Skin product category sales in 2015.
By region, Greater China accounted for 34% of sales, followed by North Asia (31%), Americas (15%) South Asia/Pacific (14%) and EMEA (6%).
The decline continued into 2016, as Q1 corporate sales fell 13% to about $478 million. Sales fell in all regions, but the steepest decline came in the Americas, where sales dropped more than 17% in the quarter.
The results were in-line with company expectations, but CEO Truman Hunt is optimistic that new product introductions (AgeLOC Me and AgeLOC Youth) will help right the ship.
New AgeLOC Me combines the latest skin care technology with a smart delivery device for a personalized daily skin care regimen. According to Nu Skin, the smart device dispenses a customized regimen of anti-aging product based on a skin care self-assessment. The app-based assessment takes into account skin care needs, environmental factors and personal preferences to determine a customer’s specific set of products from almost 2,000 combinations.
Each day and night regimen is precisely dispensed to save time, reduce complexity and track usage for efficient application and effective results. Initial consumer studies indicate more than 90% of users found AgeLOC Me made their daily skin care regimen more convenient and that it made sticking to a skin care routine easier.
Last month, Nu Skin rolled out AgeLOC Youth, a supplement said to maintain and support the internal activity of the body’s aging defense mechanisms by “positively modulating gene expression, helping individuals to live young.”
“The development of AgeLOC Youth brings together our latest research and understanding of the relationship between aging defense mechanisms, gene expression and nutrition,” said Dr. Joseph Chang, chief scientific officer at Nu Skin Enterprises. “As we increased our understanding of gene expression in aging, we were able to select a unique combination of ingredients that positively impacted the body’s ability to resist aging.”
The AgeLOC Youth formula contains purple corn extract, alpha lipoic acid, CoQ10, citrus bioflavonoids, resveratrol and vitamin K2, among other ingredients.
Nu Skin maintains that AgeLOC Youth is a foundational product that supports structures and functions throughout the body by supporting DNA integrity, systemic cytokine responses and antioxidant protection while promoting healthy brain, eyes, heart, skin, immune function, bones, joints, lipid metabolism and physical performance.
801.345.1000
www.nuskin.com
Sales: $1.3 billion. Corporate sales: $2.2 billion.
Key Personnel: Truman Hunt, president and chief executive officer; Joseph Y. Chang PhD, chief scientific officer and executive vice president, product development; Scott E. Schwerdt, president, Americas region; Ritch N. Wood, chief financial officer; D. Matthew Dorney, vice president, general counsel and secretary; Ryan Napierski, president, global sales and operations.
Major Products: AgeLOC and Epoch skin care products.
Comments: As China goes, so goes Nu Skin. A couple of years ago, the company became embroiled in a dispute with the Chinese government over charges that it operated a pyramid scheme. More recently, Nu Skin has suffered from declining sales and fewer distributors. As a result corporate and personal care sales both fell more than 12% last year. AgeLOC skin care products accounted for 25% of total revenue and 41% of Nu Skin product category sales in 2015.
By region, Greater China accounted for 34% of sales, followed by North Asia (31%), Americas (15%) South Asia/Pacific (14%) and EMEA (6%).
The decline continued into 2016, as Q1 corporate sales fell 13% to about $478 million. Sales fell in all regions, but the steepest decline came in the Americas, where sales dropped more than 17% in the quarter.
The results were in-line with company expectations, but CEO Truman Hunt is optimistic that new product introductions (AgeLOC Me and AgeLOC Youth) will help right the ship.
New AgeLOC Me combines the latest skin care technology with a smart delivery device for a personalized daily skin care regimen. According to Nu Skin, the smart device dispenses a customized regimen of anti-aging product based on a skin care self-assessment. The app-based assessment takes into account skin care needs, environmental factors and personal preferences to determine a customer’s specific set of products from almost 2,000 combinations.
Each day and night regimen is precisely dispensed to save time, reduce complexity and track usage for efficient application and effective results. Initial consumer studies indicate more than 90% of users found AgeLOC Me made their daily skin care regimen more convenient and that it made sticking to a skin care routine easier.
Last month, Nu Skin rolled out AgeLOC Youth, a supplement said to maintain and support the internal activity of the body’s aging defense mechanisms by “positively modulating gene expression, helping individuals to live young.”
“The development of AgeLOC Youth brings together our latest research and understanding of the relationship between aging defense mechanisms, gene expression and nutrition,” said Dr. Joseph Chang, chief scientific officer at Nu Skin Enterprises. “As we increased our understanding of gene expression in aging, we were able to select a unique combination of ingredients that positively impacted the body’s ability to resist aging.”
The AgeLOC Youth formula contains purple corn extract, alpha lipoic acid, CoQ10, citrus bioflavonoids, resveratrol and vitamin K2, among other ingredients.
Nu Skin maintains that AgeLOC Youth is a foundational product that supports structures and functions throughout the body by supporting DNA integrity, systemic cytokine responses and antioxidant protection while promoting healthy brain, eyes, heart, skin, immune function, bones, joints, lipid metabolism and physical performance.