At the helm of Aveda, Conseil championed the brand’s strong values and longstanding commitment to socio-environmental responsibility, and led the brand to achieve significant global growth. Under Conseil, Aveda became an industry leader in the development of environmentally responsible packaging, and was the first beauty company to achieve carbon balance in its in-house manufacturing, headquarters and retail operations. During his tenure, Aveda also launched some of its bestselling product lines; it also now has a presence in more than 30 countries globally.
Barbara De Laere was appointed senior vice president, global general manager, Aveda. She joined the Company in 2016 as senior vice president/general manager, North America, Aveda, with oversight for the brand’s go-to-market business, digital marketing and retail channel evolution. She is a disruptive strategic leader who will continue to leverage her expertise in the hair care category, and her strong proficiencies in digital, social and channel mix, to further enhance the reach and impact of Aveda globally.
Prior to joining the Company, De Laere developed her deep hair care and skin care category expertise at L’Oréal, where she held senior international leadership roles in the Professional Products Division for more than 15 years.