01.10.12
Procter & Gamble’s Febreze brand is hitting the road, literally, with a new product designed to work in a place where Americans spend a lot of their time—their cars.
New Febreze Car Vent Clips, which are designed to eliminate tough odors and freshen the air for up to thirty days, attach onto the air vent in the car. They feature a unique membrane allows the product to slowly release scented oils, eliminating tough odors. Consumers can control the scent level via an intensity dial.
New Febreze Car Vent Clips, which are designed to eliminate tough odors and freshen the air for up to thirty days, attach onto the air vent in the car. They feature a unique membrane allows the product to slowly release scented oils, eliminating tough odors. Consumers can control the scent level via an intensity dial.
“After listening to consumer needs, we were inspired to shake up the car freshener category and design something that actually worked,” said external relations manager Jeff Pierce, Febreze. “The Febreze Car Vent Clip was tailored specifically for the car environment. Discreet in size, the Febreze car freshener is formulated with light, fresh scents that have true odor eliminating power and the technology to slowly release scent day after day without becoming too overpowering,"
Scents include Linen & Sky, Meadows & Rain, Hawaiian Aloha and Thai Dragon Fruit, as well as new fragrance, Midnight Storm.
Febreze Car Vent Clips will be available in the air care and select auto aisles at major retailers in North America beginning this month.