Attitude, a Canadian beauty and home care products maker, expanded its Oceanly Skincare collection with Phyto-Sun.

Like the other product offerings in the Oceanly collection, Phyto-Sun is packaged in a biodegradable, plastic-free and FSC-certified cardboard tubes – thick enough to ensure better preservation of the formula – and the ink used for packaging is plant-based. These materials elongate the life of the product and are recyclable ensuring no footprint is left behind, the brand says. A push-up mechanism ensures easy application without having to touch the product.

 

“Attitude is committed to reinventing beauty by raising industry standards through products crafted from clean and high-performance ingredients, presented in eco-innovative packaging aimed at reducing the use of single-use plastic,” said JF Bernier, Attitude co-founder and CEO.

 

The line of solid, plastic-free, Environmental Working Group verified skincare with SPF 30, offers hybrid sun protection under the Oceanly umbrella featuring eight SPF products, conveniently portable for use on-the-go. The lineup includes a tinted oil, a tinted cream, three shades of lip balms and a tinted shimmer cream, perfect for providing an instant glow to the face. 

 

Along with mineral sun protection, each product includes two-star ingredients, phytoglycogen – which does not require the extraction of glycogen from shellfish helping preserve marine ecosystems – and a vegan collagen substitute. Combined with other beneficial ingredients such as laminaria saccharina and ascophyllum nodosum, Phyto-Sun suncare protects skin from the sun’s harmful rays.

 

The products are free of oxybenzone, octinoxate, homosalate, and octisalate. Instead, the collection is formulated with non-nano zinc oxide, a mineral filter, which creates a reflective protective barrier on the skin and provides a broad-spectrum defense against UVA and UVB rays.

 

The Phyto-Sun collection ranges from $20 to $45 and is available on attitudeliving.com and Amazon.

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