02.17.12
Da New Yawk Yankees may nevah be America's Team, but now fans of da Bronx Bombas can smell like them...sort of. As the 2012 Major League Baseball season gets underway, two New York Yankees scents (one for men, one for women) will debut stores in the New York metropolitan area, at Yankees Stadium and online. Later, the fragrances will be available in other department stores domestically and in multiple international markets, according to Tom Butkiewicz, chief executive officer and managing partner of The Cloudbreak Group, of the deal inked between his firm, Major League Baseball and the New York Yankees to create the prestige fragrance duo.
Both scents were developed by Firmenich, working with Cloudbreak. The men’s scent, New York Yankees, is described as a sporty, woody eau de toilette, features a blend of sparkling bergamot, coriander and cool blue sage on top; a heart of crisp ivy leaves, orange flower and geranium, and a drydown of rich earthy patchouli, smooth sandalwood and suede. The women’s scent, New York Yankees for Her, is described as an alluring, flirty, playful scent. The fruity gourmand eau de parfum opens with a blend of juicy guava, succulent plum and sun-kissed apricot nectar; with a heart of drenched strawberry blossom and rich tiare flower, and a drydown of creamy sandalwood, delicious vanilla and sensuous musk, noted Jennifer Mullarkey, senior vice president of product development for Cloudbreak. Both scents will be available in 1.7 oz. and 3.4 oz. sizes for $49 and $62, respectively.
The Cloudbreak Group develops intellectual property, acquires licenses and identifies properties for acquisition or investment. The company operates globally in the luxury, department store, specialty on-air and online channels.
Both scents were developed by Firmenich, working with Cloudbreak. The men’s scent, New York Yankees, is described as a sporty, woody eau de toilette, features a blend of sparkling bergamot, coriander and cool blue sage on top; a heart of crisp ivy leaves, orange flower and geranium, and a drydown of rich earthy patchouli, smooth sandalwood and suede. The women’s scent, New York Yankees for Her, is described as an alluring, flirty, playful scent. The fruity gourmand eau de parfum opens with a blend of juicy guava, succulent plum and sun-kissed apricot nectar; with a heart of drenched strawberry blossom and rich tiare flower, and a drydown of creamy sandalwood, delicious vanilla and sensuous musk, noted Jennifer Mullarkey, senior vice president of product development for Cloudbreak. Both scents will be available in 1.7 oz. and 3.4 oz. sizes for $49 and $62, respectively.
The Cloudbreak Group develops intellectual property, acquires licenses and identifies properties for acquisition or investment. The company operates globally in the luxury, department store, specialty on-air and online channels.