10.14.14
Dove Hair debuted a new partnership with PRIV, a leading on-demand beauty and wellness app that sends vetted industry professionals to the doors of its users. At the forefront of this rapidly growing field, PRIV caters to residents of Manhattan, Los Angeles and surrounding areas, delivering convenient and affordable solutions for on-the-go personal care needs– a necessity for today’s increasingly plugged-in, hypertasking woman.
With real women at the heart of the Dove brand, the goal of the collaboration it to make the world of beauty personal and adaptive to a woman’s everyday routine. By bringing superior hair care to her doorstep, together PRIV and Dove Hair will create an experience that not only makes women look beautiful, but feel beautiful too.
Between Oct. 15 and Nov. 15, users who schedule a hair service via PRIV’s free app will receive access to offers from Dove Hair:
With real women at the heart of the Dove brand, the goal of the collaboration it to make the world of beauty personal and adaptive to a woman’s everyday routine. By bringing superior hair care to her doorstep, together PRIV and Dove Hair will create an experience that not only makes women look beautiful, but feel beautiful too.
Between Oct. 15 and Nov. 15, users who schedule a hair service via PRIV’s free app will receive access to offers from Dove Hair:
- In-app look book with hair styles from Dove Celebrity Stylist, Mark Townsend
- Dove Hair products used during the PRIV hair service appointment
- Limited-edition Dove Advanced Hair Series Pure Care Dry Oil product gift set (while supplies last)