04.09.15
According to Ace Metrix, the top scoring ads of the first quarter of 2015 included Dove, which was one of five brands to win “Ad of the Quarter” title from the company. Unilever's Dove outperformed its competitive set by at least 20%, a significant score above average, according to Ace Metrix.
Here’s a look at top ads in the personal care arena, with their “Ace Score” for the first quarter of 2015:
Personal Care – Cosmetics: Almay’s “Carrie Underwood: The Spirit of America” (Ace Score: 562)
Personal Care – Hair: Herbal Essences’s “Rejuvenate Every Hair” (Ace Score: 573)
Personal Care – Skin: Dove’s “One Positive Tweet to Start a Trend” (Ace Score: 652)
The Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads, providing the advertising industry an unbiased resource to measure creative impact, according to Ace Metrix.
Dove’s Oscar-debuting ad “One Positive Tweet to Start a Trend” for its #SpeakBeautiful campaign and its partnership with Twitter achieved an Ace Score of 652, 26.3% above norm. High likeability scores drove the empowering ad about the domino effect of negativity in beauty and body image speech, according to Ace Metrix.
Here’s a look at top ads in the personal care arena, with their “Ace Score” for the first quarter of 2015:
Personal Care – Cosmetics: Almay’s “Carrie Underwood: The Spirit of America” (Ace Score: 562)
Personal Care – Hair: Herbal Essences’s “Rejuvenate Every Hair” (Ace Score: 573)
Personal Care – Skin: Dove’s “One Positive Tweet to Start a Trend” (Ace Score: 652)
The Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads, providing the advertising industry an unbiased resource to measure creative impact, according to Ace Metrix.
Dove’s Oscar-debuting ad “One Positive Tweet to Start a Trend” for its #SpeakBeautiful campaign and its partnership with Twitter achieved an Ace Score of 652, 26.3% above norm. High likeability scores drove the empowering ad about the domino effect of negativity in beauty and body image speech, according to Ace Metrix.