Sales: $190 million (estimated).
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief operating officer; Joel Goldsmith, senior vice president, retail sales; Steve Brita, vice president, e-commerce and digital strategy, Rick Weinstock, senior vice president, marketing and analytics.
Major Products: Hydroxatone AM/PM Anti-Wrinkle Complex, Hydrolyze Advanced Under Eye Formula, Anti-Acne CC Cream, and Anti-Aging BB Cream.
New Products: Hydroxatone Anti-Aging Lip Treatment, Hydroxatone Hydrolyze BB Eye Corrector, Keranique Amplifying Lift Spray, and Keranique Instant FX- Hair fibers.
Comments: As one of the fastest growing companies that primarily supplies products to the baby boomer demographic, Atlantic Coast Media Group (ACMG) has been using social media to drive online and in-store sales. By working closely with retail partners, Ulta, Sephora and Nordstrom to promote in-store events, sales have soared upwards of 400% on event days due to social media activity. Its top product line, the Hydroxonate Anti-Aging Skincare brand, will add Hydroxatone Anti-Aging Lip Treatment and Hydroxatone Hydrolyze BB Eye Corrector this Fall and continue to establish their place as a leader in the anti-aging space. The new Anti-Aging Lip Treatment is a colorless, matte lip primer boasting immediate and long-term benefits for aged skin near and around the mouth. The treatment works from the inside out, and with multi-action plumping benefits that work to recreate a youthful convex lip shape while preventing lipstick and gloss from feathering.
Hydroxatone’s other new-for-Fall product, Hydrolyze BB Eye Corrector, is available in two colors and features pigments that provide natural coverage to hide signs of fatigue and opens eyes. The Eye Corrector softens the look of fine lines and wrinkles and helps treat the look of sagging skin around the eyes.
In April, Keranique—also owned by ACMG—released the results from clinical trials further proving the efficacy of the brand’s Regrowth Kit to treat female hair thinning, hair loss and aging hair.
Today, it has become a top cosmetic brand to combat female hair loss in the beauty marketplace.
ACMG is exploring celebrity partnerships, plans to continue leading the charge as an innovator in the anti-aging beauty market and, during the next five years, will expand into international markets.