11.25.15
Fabric care and home cleaning company The Laundress has opened its first US flagship store in New York City’s SoHo district.
“Our focus was to make a never-before-seen domestic experience that people would find inviting while transporting them into the science, education, and efficacy of our brand. Visitors can feel confident their solutions are here, and speak directly to our expert team about their most intimate or complex clothing care questions. We want to have a one-on-one dialogue that is absolutely missing from the laundry category – and after engaging with customers over email and phone for more than ten years, we are ecstatic to interact with them on such a personal level. This open forum for customers to ask and for us to educate and demonstrate in real time is a pinnacle part of the brand experience,” said said Gwen Whiting, who co-founded the brand with Lindsey J. Boyd.
“The Laundress store timing is in sync with our aggressive global growth strategy. In addition to retail expansion, we are developing a more cohesive design and brand communication experience, ranging from digital to wholesale and now to brick and mortar. The goal is to give each user a consistent Laundress experience regardless of the channel in which they engage us," added Boyd.
“Our focus was to make a never-before-seen domestic experience that people would find inviting while transporting them into the science, education, and efficacy of our brand. Visitors can feel confident their solutions are here, and speak directly to our expert team about their most intimate or complex clothing care questions. We want to have a one-on-one dialogue that is absolutely missing from the laundry category – and after engaging with customers over email and phone for more than ten years, we are ecstatic to interact with them on such a personal level. This open forum for customers to ask and for us to educate and demonstrate in real time is a pinnacle part of the brand experience,” said said Gwen Whiting, who co-founded the brand with Lindsey J. Boyd.
“The Laundress store timing is in sync with our aggressive global growth strategy. In addition to retail expansion, we are developing a more cohesive design and brand communication experience, ranging from digital to wholesale and now to brick and mortar. The goal is to give each user a consistent Laundress experience regardless of the channel in which they engage us," added Boyd.
