The partnership between M·A·C Cosmetics and Caitlyn Jenner began in April 2016 with the launch of Finally Free, a limited-edition lipstick created by Caitlyn. One hundred percent of the sales from her signature shade were contributed to the M·A·C AIDS Fund’s Transgender Initiative, in order to support organizations and programs dedicated to improving transgender lives.
The grants announced support economic empowerment programs, including a pilot microenterprise project for transgender people engaged in sex work; and a program providing job readiness, placement services and skills workshops. Among the programs focusing on human and civil rights, M·A·C grants will support the development and training of trans leaders to strengthen transgender-led organizations to increase advocacy, capacity-building efforts. The funds will support the participation of trans people, organizations, and networks to build fundraising skills, and connect with other social justice fundraisers in order to strengthen their grassroots fundraising strategies and individual donor development work.