06.12.18
CoverGirl is slated to open its very first flagship store in the heart of New York City – Times Square. According to the company, it will be the first mass legacy beauty brand to launch a flagship store in North America.
The design and vision for the store will reflect the dynamic, energetic neighbourhood. The concept store will serve as an expression of the CoverGirl “I am what I make up,” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transformation. The space will offer an experiential beauty play room, with interactive elements, full service makeup application, on-the-go services, digital experiences and exclusive innovation.
Ukonwa Ojo, SVP, CoverGirl, Coty, said, “It is our mission to show up for people wherever they are on their beauty journey, and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment. At CoverGirl, we believe that makeup is a powerful tool for creativity and self-expression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way.”
The brand is making Happi headlines lately with a variety of cosmetic creations, as seen here.
The design and vision for the store will reflect the dynamic, energetic neighbourhood. The concept store will serve as an expression of the CoverGirl “I am what I make up,” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transformation. The space will offer an experiential beauty play room, with interactive elements, full service makeup application, on-the-go services, digital experiences and exclusive innovation.
Ukonwa Ojo, SVP, CoverGirl, Coty, said, “It is our mission to show up for people wherever they are on their beauty journey, and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment. At CoverGirl, we believe that makeup is a powerful tool for creativity and self-expression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way.”
The brand is making Happi headlines lately with a variety of cosmetic creations, as seen here.