Company News, New Products

Free Lipstick at MAC Cosmetics

National Lipstick Day is July 29 and marketers are tapping into the buzz!

M∙A∙C is commemorating National Lipstick Day at US and Canada M∙A∙C locations only on July 29, 2018 by giving away free lipsticks!
 
In fact, the promotion will include over half a million lipsticks coast to coast across the United States. M∙A∙C selected nine iconic and Artist favorite shades to bring back for the giveaway. The wearable, trend-based hues range from soft nudes, deep reds and bold berry tones.

Here are some highlights:

•    M∙A∙C’s love of lipstick has been present since it’s very beginning in 1984!
•    M·A·C sells more than one lipstick every second around the world.
•    Lipstick is the #1 category for M·A·C and industry wide for the US (Source: US NPD FY18).
•    M·A·C Lipstick in Chili is the brand’s best-selling lipstick – 11 Chili’s are sold per minute globally.
•    The highly recognizable M·A·C Lipstick in Ruby Woo is the second best-selling bullet – 7 Ruby Woo’s are sold per minute globally.
•    M∙A∙C Ruby Woo Lipstick was part of six-shade line up in the Retro Matte Collection, which launched in August 1999.
•    M∙A∙C Russian Red Lipstick, which launched in 1990, perfect for any ‘Material Girl’, catapulted to fame when celebrities began wearing and mentioning the hue, changing the pop landscape forever.
•    Backstage during the recent AW18 Fashion week, over 3,700 lip products were used at M∙A∙C supported shows.
•    M∙A∙C VIVA GLAM not only looks great but saves lives! With 100% of its selling price going directly to helping people around the world affected by AIDS and HIV.
 

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