In February 2019, ZitSticka launched with its hero product, the Killa, a breakthrough penetrative patch featuring microdart technology to effectively resolve newfound, upcoming and early-stage zits. Founded by brothers-in-law and human biology enthusiasts, Robbie Miller and Daniel Kaplan, the brand launched online as a direct-to-consumer business where they experienced rapid growth and brand awareness. Soon after, they expanded into luxury retailers, Net-a-Porter and Barney’s, as well as specialty beauty retailers Goop and Violet Grey. ZitSticka will enter select Ulta stores nationwide in 2020.
On plans to utilize this newly raised capital, Miller said, “We have a range of innovative products that we’ll be launching over the next 12-18 months within the same category. Each product serves a unique stage or type of acne, with each harnessing a different kind of technology or delivery system to maximize its efficacy.”
“We’re thrilled to work with value-add investors such as BFG Partners who bring years of expertise in the CPG space.” said Kaplan. “The capital will also go toward scaling the team to keep up with the demands of growth.”
“We feel lucky to be partnering with the extremely passionate and knowledgeable team at ZitSticka as they continue to build their business and introduce complementary acne care products,” said Ben Fenton, Partner of BFG Partners. “In less than a year they have built a brand with a following typically seen in brands 3 to 4 times their size and age, and they have done it with one product. We especially love how the brand is working to destigmatize acne and increase transparency that normalizes acne, rather than pretending it doesn’t exist, glossing over it or blurring it out.”