• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    Sustainable Cosmetics Summit is Online in June
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    28. Godrej

    25. Sunstar

    30. Energizer

    40. Nerium International

    36. Helen of Troy
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    All’s Well with Wellness

    Sustainable Cosmetics Summit is Online in June

    BASF Care Chemicals Issues Price Increase

    Innospec Increases Prices
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    All’s Well with Wellness
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Ashland

    Praan Naturals

    BotanicalsPlus

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Vantage Specialty Ingredients
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Henkel Acquires DevaCurl

    Hair care company was founded in 1994.

    Henkel Acquires DevaCurl
    DevaCurl is being acquired by Henkel.
    Related CONTENT
    • Honors for Indies
    • Clean Up, Aisle 3
    • Bullish On the Biome
    • Macadamia Professional Goes Vegan
    • CEO Change at Henkel
    Happi staff11.11.19
    Henkel has signed an agreement to acquire Deva Parent Holdings, Inc., which owns DevaCurl, from a fund managed by Ares Management Corporation. 

    Founded in 1994, DevaCurl offers premium and category-leading hair care and styling products for all types of curly and wavy hair with a comprehensive portfolio of vegan and “free from” formulas. The product range includes cleansers, conditioners, styling products, styling accessories, and treatments.DevaCurl’s premium professional’ portfolio is highly complementary to the existing portfolio of Henkel Beauty Care, said the beauty giant. 
     
    DevaCurl products are distributed in the US in salons as well as selective retailers such as Ulta and Sephora, direct-to-consumer (D2C) and eCommerce platforms. In 2019, the business is expected to generate sales of around $100 million, mainly in the US market. The company employs around 200 people. 

    “This acquisition is part of our strategy to expand our position in attractive and fast-growing markets and categories. It will complement and further strengthen our Hair Professional business,” said Henkel CEO Hans Van Bylen. 

    “We are grateful for the opportunity to have partnered with DevaCurl’s outstanding management team,” said Dennis Gies, partner in the Private Equity Group of Ares Management. “We are proud to have supported the company during its significant growth over the past two and a half years and are delighted that they found the right partner in Henkel to support the company in the years ahead.” 

    The agreement is subject to customary closing conditions, including regulatory approvals. 
    Related Searches
    • hair
    • products
    • happi
    • business
    Related Knowledge Center
    • Hair Care
    Suggested For You
    Honors for Indies Honors for Indies
    Clean Up, Aisle 3 Clean Up, Aisle 3
    Bullish On the Biome Bullish On the Biome
    Macadamia Professional Goes Vegan Macadamia Professional Goes Vegan
    CEO Change at Henkel CEO Change at Henkel
    What’s in It for Me? What’s in It for Me?
    A Cleaner Cleaner? A Cleaner Cleaner?
    Praan Naturals Introduces Lecithins Praan Naturals Introduces Lecithins
    Tensions Surface Tensions Surface
    Henkel Expands Soap Production at PA Facility Henkel Expands Soap Production at PA Facility
    3. Henkel 3. Henkel
    Henkel Invests in New Digital Business Model Henkel Invests in New Digital Business Model
    Henkel Takes Stake in eSalon Henkel Takes Stake in eSalon
    Kobo Products Kobo Products
    Henkel’s göt2b Series Henkel’s göt2b Series

    Related Breaking News

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Packaging | Preservatives | Skin Care | Surfactants
      Sustainable Cosmetics Summit is Online in June

      Sustainable Cosmetics Summit is Online in June

      Discussion and debate planned in this 12th edition of annual high level forum for industry stakeholders.
      Christine Esposito, Managing Editor 03.02.21

    • Hair Care
      Mizani Launches New Hair Products

      Mizani Launches New Hair Products

      Unveils Wonder Crown Scalp Foaming Pre-Cleanser, Heat Screen Heat Protectant Spray and Coco Dew Pre-Styling and Restyling Spray.
      Charles Sternberg, Assistant Editor 03.01.21

    • Hair Care
      John Paul Mitchell Systems Names New CEO

      John Paul Mitchell Systems Names New CEO

      Michaeline DeJoria takes over role; Jason Yates promoted to president.
      Christine Esposito, Managing Editor 03.01.21


    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Surfactants
      BASF Care Chemicals Issues Price Increase

      BASF Care Chemicals Issues Price Increase

      Increase in off-list prices of select materials set for April 1.
      Christine Esposito, Managing Editor 03.01.21

    • Functional Ingredients | Hair Care | Household Cleaning | Laundry Care | Personal Cleansers | Surfactants
      Innospec Increases Prices

      Innospec Increases Prices

      Move impacts specialty products sold into personal care, home care and industrial markets.
      Tom Branna , Editorial Director 03.01.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      North America will be the fastest growing region, says ResearchandMarkets.
      Tom Branna, Editorial Director 02.27.21


    • Hair Care
      Viviscal Launches Hair Therapy

      Viviscal Launches Hair Therapy

      A line of mix-in powder supplements.
      Charles Sternberg, Assistant Editor 02.22.21

    • Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Personal Cleansers | Surfactants
      Stepan Buys Fermentation Plant

      Stepan Buys Fermentation Plant

      Move expands capabilities in the growing biosurfactant space.
      Tom Branna , Editorial Director 02.19.21

    • Hair Care
      Scotch Porter Expands at Walmart

      Scotch Porter Expands at Walmart

      The brand’s hair collection is now available in nearly 1,900 Walmart stores across the country.
      Charles Sternberg, Assistant Editor 02.17.21


    • Hair Care
      Joico Launches RiseUp Powder Spray

      Joico Launches RiseUp Powder Spray

      Delivers immediate volume at the roots and light texture throughout hair.
      Charles Sternberg, Assistant Editor 02.16.21

    • Functional Ingredients | Hair Care | Polymers
      E-Help for Textured Hair

      E-Help for Textured Hair

      Carra provides personalized advice for specific needs.
      Tom Branna, Editorial Director 02.15.21

    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Sustainable Solutions for Personal Care Formulations

      Sustainable Solutions for Personal Care Formulations

      Register NOW for Genomatica's February 16 webinar.
      Tom Branna, Editorial Director 02.14.21


    • Functional Ingredients | Hair Care | Skin Care
      Bevel Hair Care Enters Walmart

      Bevel Hair Care Enters Walmart

      New formulas debut this month.
      Tom Branna, Editorial Director 02.13.21

    • Hair Care
      For the Love of Beauty

      For the Love of Beauty

      Quotient provides insights on what consumers are buying ahead of Valentine's Day.
      Tom Branna, Editorial Director 02.12.21

    • Hair Care
      Kao Launches Wakati Line For Natural Texture

      Kao Launches Wakati Line For Natural Texture

      Patented range, developed with students from Florida A&M, hits mass market retailers after DTC launch.
      Christine Esposito, Managing Editor 02.12.21

    Trending
    • When The FTC Comes Calling...
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    • Croda International Acquires Alban Muller
    Breaking News
    • Redken Updates Packaging, Adds New Products
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    • Sozio Acquires Scentessence
    • Cocokind Adds More Information on Packaging
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    NAMSA Acquires American Preclinical Services
    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fusion Pharmaceuticals Acquires IPN-1087
    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    IT Cosmetics Supports Women’s Confidence
    Inter Parfums Reports a Strong Fourth Quarter
    Happi

    Latest Breaking News From Happi

    Redken Updates Packaging, Adds New Products
    Croda International Acquires Alban Muller
    Givaudan Active Beauty Launches Omegablue
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login