• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    GUM Recalls Oral Spray

    Sephora To Open More Stores in 2021

    Clean Beauty Collective Supports Earth Day Initiative
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    46. Honest Company

    9. AmorePacific

    24. Belcorp

    48. Obagi

    16. Young Living
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    Shelf Present

    GUM Recalls Oral Spray

    Sephora To Open More Stores in 2021
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Siltech Corporation

    Centerchem Inc

    Praan Naturals

    Jeen International

    Croda
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Natural Product Sales Rise in 2020

    New IRI and SPINS research reveals consumer shopping patterns are shifting towards greener finds.

    Natural Product Sales Rise in 2020
    More shoppers are going green in their purchases.
    Happi Staff06.04.20
    Natural product shoppers are not abandoning their focus during COVID-19; in fact, they are doubling down, widening their preferences through strategies such as seeking and avoiding various ingredients and carefully studying label claims and certifications.

    New research from IRI and SPINS released today reveals that consumers are purchasing more natural products in 2020, both pre-COVID-19 and during the current pandemic. The new report, COVID-19 and Navigating the Path Ahead: Supporting the Natural Products Consumer, highlights natural shoppers’ product and shopping preferences, recommended strategies for manufacturers and retailers to attract and retain consumers, and suggested strategies to employ that will maximize new opportunities in the future.
     
    “Dollar sales for natural products continue to grow over one year ago, as much as an astounding 78% in the middle of March during consumers’ initial stock-up period and continuing in the high teens at present,” said Steve Ramsey, executive vice president and general manager, Strategic Accounts, IRI. “Given that natural products represent more than 8% of total store sales year-to-date and are outpacing sales of conventional products, there are significant opportunities for manufacturers and retailers alike to show support for consumers.”
     
    “We continue to see an ongoing shift in shopper thinking when selecting from natural and conventional products,” said Kathryn Peters, executive vice president at SPINS and 25-year veteran of the grocery industry. “As the pandemic dominates the news and the focus remains on health and well-being, natural products will continue to outperform other products as consumers continue to invest in better-for-you items to eat, use on their bodies and to maintain their homes.”  

    One important change they are making is channel shifting with a particular focus on e-commerce (pure play e-commerce and click and collect), particularly in the post-stock-up period. Trips per buyer for natural products versus one year ago grew a dramatic 27% for e-commerce while exhibiting slow or negative growth among other channels. Similarly, e-commerce dollar purchases per buyer of natural products rose 15% compared to one year ago, at roughly the same pace as for the grocery channel. Other channels grew at a significantly slower rate.
     
    Health concerns surrounding COVID-19 have driven a wider range of shoppers to the natural marketplace, creating an important opportunity for manufacturers and retailers to create loyalty with new shoppers as well as reinforce their commitment to existing ones. 
     
    Two segments of IRI’s NaturaLink segmentation represent the leading edge of natural trends. “True Believers” and “Enlightened Environmentalists” represent 22% of shoppers but 44% of natural product sales. These consumers shine a light on opportunities for brands and retailers. More consumers across all NaturaLink segments bought natural products at a higher rate during the March stock-up period, representing an opportunity to attract and convert new shoppers increasingly focused on their health. Refrigerated plant-based meats is one example; overall buyer count increased 62% during the stock-up period and dollar sales increased 51% in that time frame across a range of shopper segments. 
     

    Economic pressures on consumers and product availability are impacting shoppers’ category buying strategies but to date have not dampened their interest in natural products. Brands and retailers can gain valuable insights from both past weeks’ behavioral data and shopping patterns during the last recession. 
     
    Shoppers will continue to face canceled promotions, disrupted supplies and heightened costs due to plant closures resulting from COVID-19. IRI and SPINS predict shoppers will adopt strategies, including looking for sale items, larger package sizes, private-label options and potentially different product attributes that fit tightened budgets. In particular, private brands are exhibiting outsize growth rates, similar to their performance during the last recession. For example, sales of private-label vitamins and minerals jumped 1,286% compared to a year ago, as compared to 41% total category growth. Among non-foods, sales of private-label household cleaners and supplies grew 120% versus total category growth of 37%. 
     
    Webinar Alert
    IRI and SPINS will host a webinar, “Supporting Natural Products Consumers Through COVID-19 and Beyond” on Tuesday, June 9, at 1 p.m. CT. Registration is available here.

    Related Breaking News

    • Household Cleaning
      ACI Urges Senate to Approve Regan as EPA Administrator

      ACI Urges Senate to Approve Regan as EPA Administrator

      Sends a letter to Chuck Schumer and Mitch McConnell supporting the nomination.
      Melissa Meisel, Associate Editor 02.26.21

    • Color Cosmetics | Fine Fragrance | Skin Care
      Estée Lauder Signs Actress Ana de Armas

      Estée Lauder Signs Actress Ana de Armas

      New global brand ambassador will debut in new fragrance campaign next month.
      Tom Branna, Editorial Director 02.26.21

    • Oral Care
      GUM Recalls Oral Spray

      GUM Recalls Oral Spray

      Possible bacteria contamination is the culprit.
      Christine Esposito, Managing Editor 02.26.21


    • Color Cosmetics | Fine Fragrance | Personal Cleansers | Skin Care
      Sephora To Open More Stores in 2021

      Sephora To Open More Stores in 2021

      Adding more than 60 freestanding units, most outside malls.
      Tom Branna, Editorial Director 02.26.21

    • Fine Fragrance
      Clean Beauty Collective Supports Earth Day Initiative

      Clean Beauty Collective Supports Earth Day Initiative

      Offers its latest floral scent in a limited-edition package design featuring butterflies.
      Melissa Meisel, Associate Editor 02.25.21

    • Color Cosmetics | Pigments | Skin Care
      Freckle Pens Are Spot On!

      Freckle Pens Are Spot On!

      Once viewed as flaw, now viewed as an asset, says Spate.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics
      The Detox Market Partners with Good Face Project

      The Detox Market Partners with Good Face Project

      Enables The Detox Market to source and share data that goes a step further when it comes to ingredient transparency.
      Charles Sternberg, Assistant Editor 02.25.21

    • Color Cosmetics
      Peeps X HipDot Is Ready To Hatch

      Peeps X HipDot Is Ready To Hatch

      Limited edition collection with famous Easter candy brand.
      Christine Esposito, Managing Editor 02.25.21

    • Color Cosmetics
      MAC Cosmetics Launches Cream-to-Powder Foundation

      MAC Cosmetics Launches Cream-to-Powder Foundation

      MAC Studio Fix Tech is the brand’s latest addition to the Fix + family.
      Melissa Meisel, Associate Editor 02.25.21


    • Household Cleaning
      ACI Unveils New Online Resources

      ACI Unveils New Online Resources

      Aims to enhance consumer understanding and access to information about cleaning product ingredients.
      Melissa Meisel, Associate Editor 02.25.21

    • Functional Ingredients | Pigments
      Sales More Than Double at Madison Reed

      Sales More Than Double at Madison Reed

      Hair color company raises $52 million in funding.
      Tom Branna, Editorial Director 02.25.21

    • PBA Opposes House Bill 2325 in West Virginia

      PBA Opposes House Bill 2325 in West Virginia

      Claims that this bill has been fast tracked without an understanding of what it means for both the professional beauty industry and consumers.
      Charles Sternberg, Assistant Editor 02.24.21


    • OTC/Medicated
      J.R. Watkins Tackles Pain with New Lines

      J.R. Watkins Tackles Pain with New Lines

      Sprays, lotions and roll-on formats.
      Christine Esposito, Managing Editor 02.24.21

    • RB Launches Vanish Miracle

      RB Launches Vanish Miracle

      Laundry serum helps clothes live longer by reviving color in the wash.
      Melissa Meisel, Associate Editor 02.24.21

    • Personal Cleansers
      Another Hand Sanitizer Firm Flagged by FDA

      Another Hand Sanitizer Firm Flagged by FDA

      Agency detains batch with potency that doesn't match the label.
      Christine Esposito, Managing Editor 02.24.21

    Trending
    • When The FTC Comes Calling...
    • Planting Roots
    • MAC Appoints SVP, Global Marketing
    • Eucerin Launches Sun Protection Formula
    • Formulating Liquid Laundry Detergents
    Breaking News
    • ACI Urges Senate to Approve Regan as EPA Administrator
    • Estée Lauder Signs Actress Ana de Armas
    • GUM Recalls Oral Spray
    • Sephora To Open More Stores in 2021
    • Clean Beauty Collective Supports Earth Day Initiative
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    GUM Recalls Oral Spray
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login