has rolled out two toothpastes with added benefits beyond whitening. Awake whitening toothpaste contains caffeine, matcha, vitamin B12 and other ingredients known to have safe awakening and energizing effects. Relax Whitening toothpaste with hemp seed oil, melatonin, valerian and chamomile combine these soothing ingredients known for their calming effects.
Both Awake and Relax contain Calprox, the New York-based company’s whitening technology that whitens teeth by gently dissolving the protein layer that stains and plaque adhere to.
Awake and Relax are sold on Supersmile.com
and at Ulta stores nationwide beginning this month.