The series’ core anti-aging herbal ingredient, ProVTA, was developed jointly by Merck and Pechoin by gathering top specialists in dermatological research from the East and the West. According to the companies, it has proven effective in diminishing visible wrinkles and preventing new ones, and is a special anti-aging solution for Chinese women. The Zhenyan series is designed to repair and strengthen the dermis layer and reveal more radiant, luminous skin.
The Chinese market of anti-aging skin care products is dominated by international brands. The joint launch of the high-tech Zhenyan series reflects the shared aspiration of Merck and Pechoin to stand out in fierce market competition with high-performance products, and to continue to provide high-tech herbal skin care solutions, say the companies.
“Empowering its herbal products with advanced technology, Pechoin always seeks partnership with top cosmetics enterprises in the world, showing international partners and customers its strength as a famous Chinese brand,” the companies stated. “Through strategic cooperation, Merck and Pechoin Group will employ advanced technology to develop more high-performance and safe skin-care products based on Chinese herbal formulations, to benefit more female consumers.”