Vagisil said it engaged with 2,500 teen girls and their mothers, along with experts, to develop the OMV! by Vagisil collection. The gynecologist-tested product line was designed to help young women address various need states related to their vaginal health, from feeling fresh during their period to dealing with vaginal itch.
"As a leader in women's vaginal health for more than 45 years, it was very important that we invited young women to have a say in the making of these products, ensuring that every aspect of the line is what they want and need in an intimate care product,” said Vagisil CEO Keech Combe Shetty.
Combe, White Plains, NY, is was ranked No. 41 in Happi's 2020 Top 50 Report.
Products—All-Day Fresh Wash, No-Sweat Wipettes and Bikini Anti-Itch Serum—come in a Vanilla Clementine scent that is designed for sensitive intimate areas, said the company. The collection is free of dyes, parabens and MIT preservatives.