With face masks in fashion, it's no surprise that color cosmetics sales took the biggest hit during the period, falling 52%. Next was fragrance, which posted a 37% decline. Meanwhile, skin care sales fell "only" 18% in Q2, according to NPD. Hair care suffered least, as sales dropped 10% to $197 million
How 'bout some good news? With traditional retailers closed in much of the US, online sales soared more than 90%, accounting for 61% of industry sales volume and accounting for 70% of market share. Other bright spots included nail care, +29%; body and facial devices, +16%, and body exfoliators, +15%—all sure signs that consumers were in a DIY mood with most stores closed. Meanwhile, candle sales rose 13% and home ancillary gift sets soared 88%.