Formulated with tapioca and aloe vera powder, the Clean Fresh powder does not cake and delivers a long-lasting finish, according to the company. The product also comes with a vegan foam puff. Clean Fresh Hydrating Concealer is infused with coconut milk and aloe extracts. It comes in 14 shades and is designed to blur out imperfections and even out discoloration. The applicator is intended for more targeted coverage and blending.
In other news, just in time for summer weather, CoverGirl rolled out Exhibitionist Lid Paint. Available in both bold and neutral shades, CoverGirl Exhibitionist Lid Paint has a lasting impact to keep your shadow in place throughout the day. Exhibitionist is waterproof, crease and fade proof and easily blendable in eight shade options, according to the company.
Complementing the longwear eyeshadow is an all-day lip color line. The perfect bold lip is finally here with a long-lasting formula that will take you from a 9am meeting to happy hour. Introducing the new CoverGirl Outlast UltiMatte Liquid Lipstick Nine to Wine collection, a highly pigmented liquid lip line inspired by the hues of your favorite vino.
For more color cosmetic news, check out the August edition of Happi.