Happi Staff08.19.20
This month, Sara Happ’s product line up will hit WeChat, China’s billion-user messaging app that lets users chat, run errands, hire services and shop for beauty, fashion, luxury and other products, and Tmall Global, China’s biggest cross-border e-commerce platform that hosts more than 20,000 brands in over 4,000 categories from 77 countries and regions and averages hundreds of millions of visits a day.
Entering the Chinese market through cross-border e-commerce is a strategic move for the luxury beauty brand. Selling directly to consumers through these channels allows the brand to forego China’s animal testing requirements for cosmetics products imported through general trade channels, which is crucial to the clean and cruelty-free mission of Sara Happ, and also requires less business rules and regulations by the Chinese government.
For this venture, Sara Happ has joined forces with Acorn Digital Services, a division of Acorn International and leading marketing and branding company in China listed on the New York Stock Exchange.
“Our strategy is very simple and it’s the same in every market—do one thing. Lips. And do them perfectly. We believe our philosophy of creating the most indulgent, effective, healing and deeply hydrating lip products imaginable is a perfect fit for the Chinese market. We are excited to be there and to be teaming up with Acorn Digital Services,” commented Sara Happ, founder & CEO.
Entering the Chinese market through cross-border e-commerce is a strategic move for the luxury beauty brand. Selling directly to consumers through these channels allows the brand to forego China’s animal testing requirements for cosmetics products imported through general trade channels, which is crucial to the clean and cruelty-free mission of Sara Happ, and also requires less business rules and regulations by the Chinese government.
For this venture, Sara Happ has joined forces with Acorn Digital Services, a division of Acorn International and leading marketing and branding company in China listed on the New York Stock Exchange.
“Our strategy is very simple and it’s the same in every market—do one thing. Lips. And do them perfectly. We believe our philosophy of creating the most indulgent, effective, healing and deeply hydrating lip products imaginable is a perfect fit for the Chinese market. We are excited to be there and to be teaming up with Acorn Digital Services,” commented Sara Happ, founder & CEO.