Happi Staff11.30.20
Online is proving to be a lifeline for retailers. Traffic at stores on Black Friday fell by 52.1% compared with last year, according to preliminary data from Sensormatic Solutions. In contrast, online spending on Black Friday surged 21.6% to hit a new record, according to data from Adobe Analytics.
Overall, for the six key weeks of the holiday season this year, traffic in retail stores is expected to be down 22-25% year-over-year. But observers said the declines may be due, in part, to social distancing and COVID-19 concerns.
“We knew Black Friday [traffic] was going to be down, we just didn’t know how much it was going to be down,” Brian Field, a senior director of global retail consulting at Sensormatic Solutions told CNBC. “Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic.”
Overall, for the six key weeks of the holiday season this year, traffic in retail stores is expected to be down 22-25% year-over-year. But observers said the declines may be due, in part, to social distancing and COVID-19 concerns.
“We knew Black Friday [traffic] was going to be down, we just didn’t know how much it was going to be down,” Brian Field, a senior director of global retail consulting at Sensormatic Solutions told CNBC. “Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic.”
