• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    The Cannabis Glow Up
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Qosmedix Brings CSR to the Forefront in New Initiative

    Spectrum Brands Acquires Rejuvenate Household Cleaning Products

    Pravana Joins PETA’s Beauty without Bunnies Program

    A New Chief Digital Officer at L'Oréal

    CEW Seeks Entries for Beauty Creators Awards
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    17. Clarins

    14. GlaxoSmithKline

    43. Herbalife

    1. Procter & Gamble

    39. Dermalogica
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    CEW Seeks Entries for Beauty Creators Awards

    L’Oréal Successfully Defends Itself In Patent Infringement Lawsuit

    The Estée Lauder Companies Is Beauty Inspired, Values Driven

    HCPA Mid-Year Meeting Adds Keynote

    CP Kelco's Progress Toward 2022 Sustainability Objectives
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Qosmedix Brings CSR to the Forefront in New Initiative

    Spectrum Brands Acquires Rejuvenate Household Cleaning Products

    Pravana Joins PETA’s Beauty without Bunnies Program

    A New Chief Digital Officer at L'Oréal

    CEW Seeks Entries for Beauty Creators Awards
    Lab Equipment
    Mixing
    Packaging
    Testing

    Qosmedix Brings CSR to the Forefront in New Initiative

    Pact Collective Is New Non-Profit Recycling Take-Back Program for Beauty

    New Beauty Brand sk*p Wants to Break Addiction to Plastic

    Arbonne's One Year Anniversary as a B Corp

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    KLK OLEO

    Praan Naturals

    Ashland

    QRS (Quality Resourcing Services)

    Resolute Oil
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Pierre Cardin Dies

    Fashion designer took license with licensing.

    Pierre Cardin Dies
    Pierre Cardin created an infamous licensing model.
    Related CONTENT
    • TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame
    • Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care
    • New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD
    • Hair Luxury Company Expands Availability of Its Vegan Beauty to Walmart Online
    • A Better Barber Experience Via Old Spice
    Happi Staff12.29.20
    His name graced everything from haute couture to cars to fragrances and, most experts agree, too much more. Pierre Cardin died today at 98. The French fashion designer shot to fame in the 1960s for his avant-garde and Space Age looks. He began designing clothes as a teenager and founded his own house in 1950. After starting his haute couture business in 1953, his "bubble dresses" introduced in 1954 were an enormous success.


    Pierre Cardin fragrance
    In 1974, he was the first couturier to appear on Time magazine's cover. By the 1980s, he was winning awards such as the Gold Thimble of French Haute-Couture, and is made a Knight of the Legion of Honour. In 1992, he earned a seat in the Academy of Fine Arts at the French Institute. He launched a menswear line, and perfumes for both men and women. 

    But Cardin may be best remembered for his business strategy of licensing his name to a dizzying array of products, starting first with fashion, perfume and cosmetics. Those items were in keeping with an haute-couture brand but starting in the 1980s, the signature of Pierre Cardin appeared on up to 1,000 other items, most of them much cheaper, such as boxer shorts and baseball caps, cigarettes, pencil holders and pens and key chains.

    The concept diluted the brand's cachet, but made Cardin extremely wealthy. In a 1986 Women's Wear Daily article, he was dubbed, “probably Europe’s wealthiest designer,” with an estimated total sales of more than $1 billion (in 1986) and some 160,000 employees around the world. But by 1995, he was known derisively as "the licensing king," a designer who would sign his name to toilet paper for the right price. 

    In 1992, the late Pierre Berge, then chairman of Yves Saint Laurent, told Women's Wear Daily that Cardin was the "worst example" of indiscriminate licensing.


    “You can’t continue just sticking your name on a product and expecting people to buy it," Berge said. "The strategy of ‘I’ll give you my name if you’ll give me your money’ is simply not legitimate.”

    In 2011, Cardin attempted to sell his business and failed. He valued it at over $1 billion when it may have been worth only one-fifth of that, according to The Wall Street Journal. In an interview, Cardin said then he wanted to sell because he wanted the business to continue and he anticipated not being around in a "a few years."

    He also defended his zeal for licensing: “I don’t want to end up like Balenciaga and die without a nickel – then, 20 years after I’m dead, see others make a fortune from my name.”
    Related Searches
    • Fine Fragrance
    Related Knowledge Center
    • Fine Fragrance
    Suggested For You
    Henkel Henkel's Joico Brand Celebrates Blonde Hair Color
    Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty  Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty
    TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame
    Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care
    New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD
    Hair Luxury Company Expands Availability of Its Vegan Beauty to Walmart Online Hair Luxury Company Expands Availability of Its Vegan Beauty to Walmart Online
    A Better Barber Experience Via Old Spice A Better Barber Experience Via Old Spice
    Ball Care, a New Category in Men’s Grooming Ball Care, a New Category in Men’s Grooming
    What You What You're Reading on Happi.com
    Former L’Oréal Exec Joins Glossier Former L’Oréal Exec Joins Glossier
    P&G Emphasizes Small Actions at Home To Be More Sustainable P&G Emphasizes Small Actions at Home To Be More Sustainable
    Babor Professional Skin Care Names McCaffrey as Vice President of Sales Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    Carlyle To Acquire Majority Stake in Beautycounter Carlyle To Acquire Majority Stake in Beautycounter
    CEW Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn CEW Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher Makeup Leader Laura Geller Teams Up with Actress Fran Drescher

    Related Breaking News

    • Color Cosmetics | Fine Fragrance | Hair Care | Skin Care
      A New Chief Digital Officer at L

      A New Chief Digital Officer at L'Oréal

      Asmita Dubey succeeds Lubomira Rochet.
      Tom Branna, Editorial Director 04.23.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      CEW Seeks Entries for Beauty Creators Awards

      CEW Seeks Entries for Beauty Creators Awards

      Deadline for entry is May 6, 2021.
      Tom Branna, Editorial Director 04.23.21

    • Fine Fragrance
      TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame

      TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame

      Will honor Calice Becker and Philippe Benacin at the 2021 TFF Awards on June 10.
      Charles Sternberg, Assistant Editor 04.22.21


    • Color Cosmetics | Fine Fragrance | Packaging | Skin Care
      Pact Collective Is New Non-Profit Recycling Take-Back Program for Beauty

      Pact Collective Is New Non-Profit Recycling Take-Back Program for Beauty

      Credo, MOB Beauty and Hudson’s Bay are founding members.
      Christine Esposito, Managing Editor 04.22.21

    • Fine Fragrance
      Kayali Unveils Fragrance Inspired by Mona Kattan

      Kayali Unveils Fragrance Inspired by Mona Kattan

      Sweet Diamond Pink Pepper is ‘spicy but sweet, rebellious but glam.’
      Charles Sternberg, Assistant Editor 04.22.21

    • Color Cosmetics | Fine Fragrance | Hair Care | Skin Care
      It

      It's Official! L'Oréal Gets New CEO on May 1

      As reported, Nicolas Hieronimus succeeds Jean-Paul Agon.
      Tom Branna, Editorial Director 04.21.21


    • Fine Fragrance
      Inter Parfums Reports Continuing Rebound in Q1 2020

      Inter Parfums Reports Continuing Rebound in Q1 2020

      Net sales rose 37.1% compared to the prior year.
      Charles Sternberg, Assistant Editor 04.21.21

    • Fine Fragrance
      Robertet Appoints Reichert as Perfumer

      Robertet Appoints Reichert as Perfumer

      They will be based out of Robertet’s creative center in Mt. Olive, NJ.
      Charles Sternberg, Assistant Editor 04.20.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Skin Care
      L

      L'Oréal's Sales Jump on Gains in China and E-Commerce

      Skin care and hair care sales rise more than 20%.
      Tom Branna, Editorial Director 04.16.21


    • Color Cosmetics | Fine Fragrance | Functional Ingredients
      Mariano Puig Planas Dies at 93

      Mariano Puig Planas Dies at 93

      Led Puig, Spain's largest beauty company, for three decades.
      Tom Branna, Editorial Director 04.15.21

    • Fine Fragrance
      The Fragrance Foundation Announces the 2021 Awards Finalists

      The Fragrance Foundation Announces the 2021 Awards Finalists

      Also reveals the 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame.
      Charles Sternberg, Assistant Editor 04.14.21

    • Color Cosmetics | Fine Fragrance | Skin Care
      Estée Lauder EVP-Communications To Retire

      Estée Lauder EVP-Communications To Retire

      Alexandra Trower will leave July 1, 2021.
      Tom Branna, Editorial Director 04.12.21


    • Actives | Color Cosmetics | Fine Fragrance | Hair Care | Pigments | Skin Care | Surfactants
      Guangzhou Builds Beauty Park To Woo L

      Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

      Part of China's plan to encourage business development in the region.
      Tom Branna, Editorial Director 04.11.21

    • Fine Fragrance | Functional Ingredients | Personal Cleansers
      Iberchem To Acquire Perfume Manufacturer

      Iberchem To Acquire Perfume Manufacturer

      Croda International unit will add Parfex and increase its natural ingredient portfolio.
      Tom Branna, Editorial Director 04.07.21

    • Fine Fragrance
      Megan Thee Stallion and Sofia Carson Have New Scents

      Megan Thee Stallion and Sofia Carson Have New Scents

      Reign On and One Heart rolled out by Revlon Fragrances.
      Christine Esposito, Managing Editor 04.07.21

    Trending
    • It's Official! L'Oréal Gets New CEO On May 1
    • Sunscreen On The Spot
    • A New Chief Digital Officer At L'Oréal
    • Clinique’s #ZitHappens TikTok Challenge Celebrates ‘Skin Positivity’
    • K18 Biomimetic Hairscience Debuts In Salons
    Breaking News
    • Qosmedix Brings CSR to the Forefront in New Initiative
    • Spectrum Brands Acquires Rejuvenate Household Cleaning Products
    • Pravana Joins PETA’s Beauty without Bunnies Program
    • A New Chief Digital Officer at L'Oréal
    • CEW Seeks Entries for Beauty Creators Awards
    View Breaking News >
    CURRENT ISSUE

    CBD Inside & Out

    • The Cannabis Glow Up
    • Mary Jane's Botanicals
    • A Closer Look at cbdMD
    • Is Cannabidiol Coming to Your City or Hamlet?
    • USDA's Final Rule on Hemp
    • A CBD Packaging Evolution
    • CBD Food & Supplement Market Is in Limbo
    • CBD New Product Development
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Study Finds Omega-3 Index is Strong Risk Predictor of Premature Death
    Ashland Supports the Nature Conservancy Forest Restoration Effort to Help Plant a Billion Trees
    Martin Bauer Announces Installation of Agile Filling System at Bethlehem, PA Facility
    Coatings World

    Latest Breaking News From Coatings World

    Axalta Coating Systems Announces $625 Million Increase to Share Repurchase Program Authorization
    CPMA Expands its Community, Adds 3 New Member Companies in Q1
    Axalta Wins Three 2021 Edison Awards
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    LG Expands Diagnostic Medical Monitor Line
    Getinge Heart Lung Machine Becomes Available for European Hospitals
    Getinge Receives FDA Clearance for Multiple Products
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lonza to Build Small Molecule Manufacturing Complex in Visp
    RDIF, Minapharm to Make Over 40M Doses of the Sputnik V Vaccine in Egypt
    Bora Pharmaceuticals Completes Health Canada Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    KKW Launches Fragrance Bundle with Jeff Leatham
    Love Beauty and Planet Announces Sustainability Initiatives
    Coty Shares Long-Term Strategy
    Happi

    Latest Breaking News From Happi

    Qosmedix Brings CSR to the Forefront in New Initiative
    Spectrum Brands Acquires Rejuvenate Household Cleaning Products
    Pravana Joins PETA’s Beauty without Bunnies Program
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    SE-DA Invests in Kornit Presto S
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Ravenwood introduces water resistant linerless paper
    Ashland commits to forest restoration
    Epson upgrades SurePress demo facility
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fibertex Nonwovens Announces European Investments
    Savaré Strengthens Technical Support for the Americas
    FiberVisions, Avgol Partner with Polymateria
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Orthofix's 3D-Printed FORZA Titanium TLIF Spacer System
    Patients Conclude Clinical Visits in Knee Osteoarthritis Treatment Study
    SeaSpine Begins Limited Rollout of WaveForm TO 3D-Printed Interbodies
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv, Ameta International Announce US, Canadian Distribution Partnership
    Adesis Achieves ISO 9001:2015 Certification
    Louis Widmer SA Complies with EU Anti-Counterfeiting Directive with Zebra Technologies’ Solution

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login