In the US, women hold about 89.6% of professional beauty service jobs, which places it in the top female-dominant industries along with elementary and secondary school teachers (76%) and home healthcare nurses (87.5%).
Most Americans are more likely to believe that women make more money than men as beauty professionals, however, the reality of gender equity in the professional beauty industry tells a different story, according to research released by Wella. By the numbers, women dominate professional beauty, yet men hold more leadership positions and make more money.
Wella conducted a meta-analysis of existing research, fielded a beauty professional survey to 600 beauty professionals and collected stories from women in the industry for its “An Inside Look at Gender Equity in Professional Beauty.”
“While women dominate the professional beauty service industry in sheer numbers, they are still working towards equal pay and securing positions of decision-making. Moreover, due to the pandemic, women are losing their jobs or dropping out of the workforce in growing numbers due to caregiving responsibilities and pay inequality,” wrote Annie Young-Scrivner, CEO, Wella Company, in releasing the findings of its research.
The goal: to shine a light on this topic, our hope is that we can be a leader in choosing to challenge bias with the ultimate goal of driving meaningful impact for all, according to Young-Scrivner, who was named CEO in October 2020.
KKR acquired Wella from Coty, completing the $1 billion deal in December 2020.
In just three months since Wella was formed, 70% of our new hires have been women, according to the company.
In addition to salary differences, Wella is bringing attention to what it calls a huge gender discrepancy in editorial hairstyling, with women making only around 26% of the hair talent at major agencies for jobs like magazine covers and ad campaigns.