Christine Esposito, Managing Editor04.05.21
Clorox Scentiva has teamed up with actor, activist and fashion icon Billy Porter to challenge consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab. The brand is also introducing the YAS CLEAN! Sweepstakes, and will award one consumer a $5,000 home makeover for themselves and $5,000 donation to a charity of their choice.
"Our new Clorox Scentiva campaign spotlights not only what our products can do for cleaning," said Jacqueline Klein, commercial director at The Clorox Company. "But through our partnership with Billy Porter, who is the embodiment of confidence and self-expression, we're excited to share with consumers how cleaning and scent can positively impact your mind and spirit."
Now through June 30, consumers can enter sweepstakes. More than 100 prizes will be awarded to runners up.
"Our new Clorox Scentiva campaign spotlights not only what our products can do for cleaning," said Jacqueline Klein, commercial director at The Clorox Company. "But through our partnership with Billy Porter, who is the embodiment of confidence and self-expression, we're excited to share with consumers how cleaning and scent can positively impact your mind and spirit."
Now through June 30, consumers can enter sweepstakes. More than 100 prizes will be awarded to runners up.