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L’Oréal, LVMH, Clarins and More Come Together to Form DNA & Cosmetics

A cosmetic consortium that promotes the traceability of natural resources.

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By: Charlie Sternberg

Associate Editor

Eight players in the cosmetics industry have come together to form “DNA & Cosmetics,” a unique consortium whose objective is to guarantee the best possible traceability of plant raw materials.
 
Using a scientific method based on DNA analysis, the members of the consortium plan to build the first reliable database that will guarantee the botanical authenticity of the plant resources used in their products. This cooperative model responds to consumer expectations of transparency and the UN’s sustainable development goals. The members of this consortium are recognized actors willing to commit to more secure supplies and controlled exploitation of plant resources.
 
Members of the consortium include:
 

 
The cooperation between competing actors of the chain sharing the same conviction as well as their knowledge and know-how, allows them to move towards more ethical, more sustainable and, consequently, more secure production models.

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