06.23.21
Summer has arrived in the US and Hawaiian Tropic is turning to the power of scent to remind the 100 million dog owners in the US to pause and put on sunscreen before taking their pup for a walk outdoors.
Consumers can now go to HawaiianTropicPawsForSPF.com to claim their free Hawaiian Tropic dog poop bags that are infused with the brand's iconic tropical scent.
The brand's release of pet waste bags comes at a time when dog adoption rates have significantly spiked as a result of the pandemic.
"The fact is, without protection, the sun's UV rays can harm your skin in as little as 15-minutes, which is equivalent to the time it takes for a short walk with your dog," said Anastasia Tobias, head of marketing, Sun, Edgewell Personal Care.
You can listen to Tobias in this Happi podcast in which she discusses the new limited edition product that is designed to increase compliance.
Only about 16% of Gen Z and Millennial dog owners say they wear sunscreen regularly, according to Hawaiian Tropic.
Sun care marketers expect a rebound in 2021 as consumers are traveling more now that pandemic restrictions have been lifted.
Consumers can now go to HawaiianTropicPawsForSPF.com to claim their free Hawaiian Tropic dog poop bags that are infused with the brand's iconic tropical scent.
The brand's release of pet waste bags comes at a time when dog adoption rates have significantly spiked as a result of the pandemic.
"The fact is, without protection, the sun's UV rays can harm your skin in as little as 15-minutes, which is equivalent to the time it takes for a short walk with your dog," said Anastasia Tobias, head of marketing, Sun, Edgewell Personal Care.
You can listen to Tobias in this Happi podcast in which she discusses the new limited edition product that is designed to increase compliance.
Only about 16% of Gen Z and Millennial dog owners say they wear sunscreen regularly, according to Hawaiian Tropic.
Sun care marketers expect a rebound in 2021 as consumers are traveling more now that pandemic restrictions have been lifted.