06.24.21
Cosmetics leader CoverGirl is celebrating its 60th anniversary with a sustainability milestone by reporting a 35% reduction of plastic in its beauty products. First makeup item up for a makeover is the topselling Clean Pressed Powder Collection. Products in the collection include - Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder.
The brand believes in the power of responsible beauty and making clean beauty accessible and affordable for all. In 2018, CoverGirl became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International. Then in 2020, it launched Clean Fresh, the brand’s first clean and vegan line made without sulfates, formaldehyde, phthalates, parabens or talc.
Most recently, CoverGirl launched Lash Blast Clean Mascara, clean, vegan and FCS Certified with packaging made from 80% recycled paper from well-managed forests.
According to Stefano Curti, Chief Brands Officer of Coty, As CoverGirl celebrates its 60th anniversary, we are building on this heritage and expertise, taking the next step in our journey towards more sustainable and clean beauty. I am delighted that this initiative means eliminating some plastic annually by ensuring our Clean Pressed Powders now have 35% less plastic per compact – a tangible example of Coty’s commitment to more sustainable packaging through our Beauty That Lasts initiative. As a brand, CoverGirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand which our consumers are proud to stand behind.”
The brand believes in the power of responsible beauty and making clean beauty accessible and affordable for all. In 2018, CoverGirl became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International. Then in 2020, it launched Clean Fresh, the brand’s first clean and vegan line made without sulfates, formaldehyde, phthalates, parabens or talc.
Most recently, CoverGirl launched Lash Blast Clean Mascara, clean, vegan and FCS Certified with packaging made from 80% recycled paper from well-managed forests.
According to Stefano Curti, Chief Brands Officer of Coty, As CoverGirl celebrates its 60th anniversary, we are building on this heritage and expertise, taking the next step in our journey towards more sustainable and clean beauty. I am delighted that this initiative means eliminating some plastic annually by ensuring our Clean Pressed Powders now have 35% less plastic per compact – a tangible example of Coty’s commitment to more sustainable packaging through our Beauty That Lasts initiative. As a brand, CoverGirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand which our consumers are proud to stand behind.”