Lash Blast Clean Volume Mascara was created with vegan and clean consumers in mind to bring them a mascara with no compromises, said the company. The new formula was created without parabens, sulfates, talc and mineral oil and with "lash-loving" ingredients like argan and marula oil.
“We are also aware while our consumers are looking for a cleaner formula for their cosmetics, they also want to shop responsibly,” stated the brand. “Like all our other products, the mascara is Leaping Bunny Approved which means CoverGirl does not test on animals and can be considered Cruelty-Free.”
The unique packing for this product is also FSC certified and made from 80% recycled paper, on the packaging front.
The Lash Blast Clean Volume Mascara is available on Target.com starting today and will launch nationwide starting in January 2021.