Like so many other brands, the revamped Kylie Cosmetics will be free of parabens, gluten and 1,600 "other" ingredients, according to Coty. Nevermind that gluten is rarely found in cosmetics and parabens have been on activists' hit list for years.
"The NEW @kyliecosmetics is officially launching on July 15 on KylieCosmetics.com! Everything is clean and vegan, and I can't wait for you guys to try these new formulas!" Company Founder Kylie Jenner announced on Instagram.
Following its online relaunch, the reformulated and repackage Kylie Cosmetics will be available in Ulta Beauty and other retailers in August.
"I'm so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan," Jenner said in a press release. "Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has 8-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I'm excited for everyone to try the new products."