08.18.21
L’Oreal has partnered with Clue, the period tracking app, to broaden its understanding of the relationship between skin health and the menstral cycle.
The collaboration, announced earlier this month, bridges the historic skincare expertise and beauty-tech ambitions with Clue’s leadership in reproductive health and data-driven technology.
“We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space,” said Barbara Lavernos, deputy chief executive officer in charge of Research, Innovation and Technology at L’Oreal. “At L’Oreal, we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs. Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstral cycles from puberty to menopause.”
Clue, which has 12 million users in 190 countries, will work with L’Oreal’s Active Cosmetic Division and clinical experts to develop scientifically informed new content about the menstral cycle and skin health for the femtech giant’s reproductive health encyclopedia on Clue's official website.
According to Myriam Cohen-Welgryn, president of the Active Ckosmetics Division at L’Oreal, dermatologists, endocrinologists and gynecologists will work together to further their knowledge on skin issues linked to hormonal cycles to gauge a better understanding of women’s needs around that time of the month to ultimately help them achieve healthier skin.
“Changes in skin is one of the most tracked categories within the Clue app alongside the period and menstral symptoms,” said Clue co-CEO Audrey Tsang. “With L’Oreal’s vast scientific skin care knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin.”