08.27.21
Jafra Cosmetics International, Inc. has unveiled Nuud by Jafra, a unisex fragrance for him, her and they.
Blending lightness with warmth, Nuud by Jafra celebrates individuality while overcoming differences.
Blending lightness with warmth, Nuud by Jafra celebrates individuality while overcoming differences.
"This genderless type of fragrance is something that people are craving and (we're targeting) a generation that doesn't really care about labels," explains Senior Perfumer Pascal Gaurin. "They don't really want something that's masculine or feminine, they just want something that they feel good about. For a very long time, fragrance didn't have a gender. Fragrance has a story, and a story doesn't have a gender. This is a story of unity that I think people will embrace."
Nuud, a modern fragrance, the scent’s mood evokes a sense of relaxation and inclusivity. It wafts of notes of sheer bergamot, dark vanilla bean and velvety woods, which — when spritzed on skin — conforms to the wearer’s natural body chemistry to create a unique scent.
"Fragrance is more than something you wear on your skin, it's part of your sense of style," says Jafra's Director of Worldwide Marketing for Fragrance, Elsa Delgado. "Designed for all genders, Nuud by Jafra combines elements of both masculine and feminine fragrances. When you apply it to your skin, it responds to your unique body chemistry to create a customized signature. It becomes an extension of the wearer—a truly unique fragrance for all."