08.30.21
Actor, producer Lana Condor will serve as ambassador for nail innovator Dashing Diva for the launch of the brand’s new product, Glaze, company officials announced today.
With this collaboration, Condor can bring to life her own style journey through nail design and encourage consumers to let out their own diva by putting the power of a professional manicurist at their fingertips.
“I am so excited to be partnering with Dashing Diva for their brand new product, Glaze Semi-Cured Gel,” said Condor. “I love to get creative and create custom nail looks that I can change with my style, and now I can do it from the comfort of my home!”
In conjunction with the partnership, Dashing Diva has released a new brand campaign starring Condor, showcasing the Glaze product line. In a dreamy sequence of everyday life, Glaze puts the power of a professional manicurist in Lana’s hands, allowing her to create a salon-quality gel manicure anywhere, anytime, in seconds. Inspired by her self-expression, creativity and personal style, Lana invites her fans to join the #glazerevolution. The campaign will appear across digital and social media.
Dashing Diva will also be launching a new Instagram Shop featuring a selection of Lana Condor’s personal favorite picks from the GLAZE collection, now available for purchase through the brand’s Instagram @dashingdiva_usa. The shop will include exclusive new styles in addition to fan-favorites.
Glaze is a first-of-its-kind product that allows consumers to create a salon-quality gel manicure in the comfort of their home via semi-cure gel strips, which are cured under an LED lamp for a quick 45 seconds to deliver pro-finish, mirror-like shine, and mega volume. Glaze masks imperfections on the nail surface with full coverage, and its molded shape provides a superior fit that forms to any natural nail curve and length.
Created with Dashing Diva’s proprietary Triple Layer Technology, layers of real gel are semi-cured to build volume that is plump with even color pigmentation and sealed with a smooth, scratch-proof surface. Glaze’s perfectly sculpted arch shape is thinner at the cuticle edge and plumper at the center of the nail, to achieve the “dome effect.” Glaze offers lasting wear that stays gel-strong for up to two weeks, and is also gentle on nails, with no soak-off removal needed.
Ranging from $10 to $16 per set, Glaze launched with over 100 styles including solid shades and on-trend art designs, which can be purchased on DashingDiva.com.