10.18.21
AFT’s got a new skincare product that is just as wholesome for the body as it is the mind.
New Zealand-made Hemptuary is nutrient-rich and made from 100% natural ingredients with 90% recyclable packaging. Infused with organic hemp seed oil (cannabis sativa oil), a rich antioxidant and super-moisturizer that contains Vitamins A and E, Omega 3 and 6, Hemptuary gently calms, hydrates and revitalizes the skin. The product range promotes skin health by regulating the body’s largest organ’s oil production, improving balanced hydration and reducing fine lines and wrinkles.
Hemptuary was established last year after AFT Pharmaceutical's director of international business, Louise Clayton, discovered hemp seed oil’s profound benefits on the skin while evaluating the hemp plant as part of a larger pharmaceutical project.
"Creating our beautiful, hemp-based brand was driven by a simple philosophy – to harness the best of nature to nurture your skin,” said Clayton, who has managed and led successful natural skincare brands over the last two decades. “By monitoring industry trends and researching the most remarkable ingredients nature has to offer, our team of skincare experts loved nothing better than creating simple, effective formulations that work."
The range of three products ($29.99 each) includes Hemp Soothing Balm, Hemp Nourishing Face & Body Oil and Hemp Infused Moisturizer:
• The intensive Hemp Balm with calendula and manuka oil soothes skin irritations and relieves tired and stressed skin, while peppermint relaxes the mind and body;
• The lightweight Face & Body Oil is infused with hemp and manuka oil that is rich in essential fatty acids to boost the skin. Sea Buckthorn gently calms and soothes the skin, while avocado oil deeply nourishes;
• The Hemp Infused Moisturizer is a nourishing formulation featuring the natural benefits of hemp combined with nurturing arnica and manuka oil, and lemongrass soothes the senses.
"We are pleased to launch a product range that meets consumer demand for responsibly made products which deliver results while being considerate of their environmental footprint,” said Hartley Atkinson, the founder and CEO of AFT Pharmaceuticals. “Hemptuary is made in New Zealand with 90% recyclable packaging, with the exception of the bottle dropper and the jar lid, which is UV-coated. The range is unisex and is free of GMOs, parabens, silicone, sulphates and harsh chemicals. Along with its natural ingredients, it is PH balanced. All products are available to purchase from pharmacies across Australia."