Birchbox Acquired and To Shift Focus to Personalized Skin & Healthcare

Birchbox is now part of FemTec Health, a new women's health sciences and beauty company. According to Dr. Kimon Angelides, who announced the launch of the new Houston-based health company,  Birchbox will shift from product discovery to personalized skin and healthcare products utilizing FemTec’s BiomeAI platform, which uses AI and deep machine learning to translate consumer, genetic, microbiome, and biometric data into the delivery of holistic healthcare personalized for every woman.
 
According to to sources, including Forbes and CEW, the Birchbox deal was valued at $45 million.

“I have always believed in the power of women as a community, and I believe this is a natural step in the evolution of Birchbox,” said  Katia Beauchamp, founder of Birchbox. “Eleven years ago, we were compelled by an ability to build deep customer relationships month after month. FemTec's vision for the future of women's healthcare was inspirational to me and I could see the opportunity for the thousands of women in the Birchbox community to extend beyond consumer beauty products to a more holistic health and wellness offering.”

FemTec’s c-suite staff includes Angelides, who is executive chairman and interim CEO, as well as Dr. Kimberly Capone, chief scientific officer (formerly with Johnson & Johnson), and Dr. Laura Clapper, chief operating officer (formerly Cigna, CVS-Aetna).
 
“Women's health has been under-researched and underrepresented for too long. As a woman and a scientist, I have often been the sounding board for friends and family on their wellness journey – offering advice and feedback on skincare, vaginal care, probiotics and supplements that can help with issues in skin and vaginal health, PMS and menopause. What I hear consistently is that women do not know where to go, or what products to choose that may help. This is where FemTec Health's unified and coordinated platform comes in – we provide personalized services and science-based products that are meaningful and effective for women at all stages of their lives.  I believe the future is female and FemTec Health will help get us there,” said  Capone, Chief Scientific Officer.
FemTec also encompasses online beauty store Mira Beauty.
 
Investors, capital and shareholders include Longmont Capital, Ithaca LifeSciences, Unilever Ventures, Shiseido, e.Ventures, Viking Global, and Trinity Capital with more than $38 million raised to date. 

FemTec has also acquired Mira Beauty, an online beauty portal, and Liquid Grids, a social marketing platform for the healthcare.

Additionally, strategic partnerships with leading health and wellness companies will be announced soon, said the new company, which is based in Houston.

“Our first acquisitions within women's health and beauty are key to our mission to revolutionize the women's healthcare and beauty industry.  Women deserve a comprehensive, all encompassing model designed specifically for them. The starting point is to really understand a woman's healthcare needs and then apply smart technology like AI and predictive analytics to translate the data into actionable outcomes,” said Angelides.

“Our platform can be implemented across all areas including specialty care, wellness and prevention, reproductive care, sexual wellness, mental health, chronic care, and beyond. It is driven by state-of-the-art genomics and digital technologies that empower women to take control of their health at every stage of their life journey, based on their individual health profiles,” said Angelides. 
FemTec Health has offices in Houston, New York, San Diego, London, Barcelona, Athens and Shanghai, and has more than 150 employees.